CallRail’s Voice Assist Brings AI to the Front Lines of Lead Capture and Call Conversion

After quietly beta-testing it with impressive results, CallRail has officially launched Voice Assist, a 24/7 AI-powered voice agent designed to ensure that no inbound call—and no lead—is left behind.

For the 220,000 businesses and 7,000+ marketing agencies already using CallRail to track and optimize calls, this is a serious step forward. In early tests, Voice Assist cut missed calls in half and boosted answered call volume by an average of 44%, helping businesses convert inbound leads—even after hours—without needing more staff.

“Voice Assist unlocks the full potential of every call,” said Marc Ginsberg, CEO at CallRail. “It captures intent, streamlines follow-ups, and gives businesses a faster, smarter way to turn calls into revenue.”

No More Missed Leads After 5 PM

According to CallRail’s data, 30% of business calls go unanswered—a huge leak in the sales funnel. Voice Assist plugs that hole by answering calls automatically, engaging with leads using real-time AI trained on a business’s own website and call transcripts.

And setup is painless: no manual scripts, no coding, and full personalization—including voice tone, business hours, and escalation rules for handing off high-value opportunities.

More Than a Virtual Receptionist

Voice Assist goes beyond simply answering calls. It's deeply integrated into CallRail’s broader lead engagement platform, turning every conversation into a marketing signal:

• Lead qualification & scoring: Understand not just who’s calling, but why—and how urgent they are.

• Appointment booking: Callers can book directly through the AI.

• Conversion tracking: Calls tagged by Voice Assist (e.g., “requested an appointment”) feed directly into ad platforms like Google Ads to inform campaign targeting.

• Unified attribution: Whether answered by a human or AI, data flows into CallRail’s reporting—keeping keyword, channel, and campaign performance insights intact.

• Transcripts & sentiment summaries: Know exactly what happened in each call without listening manually.

“It’s made our campaigns smarter and our results stronger,” said Michael Hurley, COO of Einstein Industries. “Now we’re capturing high-intent leads even after hours and qualifying them automatically.”

AI That Knows Your Business—Fast

Unlike traditional IVRs or bot assistants that require tedious manual setup, Voice Assist is pre-trained with your business context, pulling data from your site, previous calls, and marketing content to sound informed right out of the box.

“I was blown away by how much the agent knew about my business,” said Scott Clift, CEO of Westpark Equity Group.

From auto-tagged call outcomes to seamless integrations with 60+ martech tools, Voice Assist is part AI receptionist, part analytics engine, and part campaign optimizer.

Built for Agencies and SMBs Alike

With security and compliance top of mind, and millions of hours of call analysis behind its AI models, CallRail is betting Voice Assist can be a game-changer—especially for small businesses that can’t afford to miss a lead or delay a follow-up.

“We cut unanswered calls in half,” said Franco Aquino of REN Marketing LLC. “It’s made a huge difference in our lead flow.”

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