Calcium+Company is giving its fast-growing PR division a bigger stage—and a prime Manhattan address.
The health communications group today announced the opening of a dedicated New York City office for PRotein, its public relations arm focused on biotech, pharma, and consumer health.

Launched in 2023, PRotein has delivered double-digit growth in just two years, fueled by demand for bold, insight-driven campaigns in an increasingly competitive healthcare communications market. The new space signals both operational scaling and a bet that specialized, industry-savvy PR will remain in high demand.

Building on Momentum

CEO Judy Capano frames the expansion as part of the agency’s long-term vision:

“The growth of PRotein—and now, its own dedicated space—reflects our deep commitment to nourishing both our team and our clients through creativity, collaboration, and purpose-driven storytelling.”

Greg Lewis, Ca+Co Group President, says the new office will give PRotein the room to “push boundaries” and deliver measurable results for clients.

More Than Traditional PR

PRotein isn’t just pitching media—it’s positioning itself as a creative thought partner for biotech and healthcare brands navigating complex regulatory, scientific, and market landscapes.

Stacey Gandler, Managing Director of PRotein and Brand Ideation, notes that clients are looking for “entrepreneurial mindset plus deep sector expertise.”

“With this expansion, we’re doubling down on that vision and giving our team the space to grow, experiment, and lead the next chapter of breakthrough storytelling in healthcare,” Gandler said.

Industry Context

The move comes as healthcare PR agencies are experiencing heightened demand for specialized expertise, particularly in biotech and pharmaceutical sectors where scientific accuracy and regulatory compliance meet brand storytelling.
Rivals like Evoke, Real Chemistry, and Syneos Health have also expanded creative and PR capabilities in recent years to meet similar market needs.

For Calcium+Company, the NYC expansion keeps it competitive in a talent-rich hub while maintaining what Capano calls the “boutique attention” that differentiates the agency from larger networks.

Get in touch with our MarTech Experts.