Cadent is bolstering its executive bench as demand accelerates for predictive, full-funnel advertising solutions. The company has appointed Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, signaling a dual focus on scaling its organization and sharpening its go-to-market execution.

The leadership moves come as advertisers and agencies increasingly look for platforms that can unify data, forecasting, and activation across channels—while also demanding clearer differentiation in an ad tech market crowded with AI claims.

“As Cadent enters its next phase of growth, strengthening both our people strategy and our go-to-market leadership is essential,” said CEO Nick Troiano. “Kim brings deep experience building cultures that help organizations grow with intention, while Daniella has a proven ability to translate complex technology into clear, compelling value for the market.”

Why these roles matter now

Cadent operates at the intersection of predictive analytics, media planning, and activation—areas seeing renewed attention as brands push for better forecasting, outcome-based buying, and full-funnel measurement. Scaling that kind of platform requires more than product innovation; it demands organizational maturity and sharper storytelling.

The appointment of a Chief People Officer reflects Cadent’s recognition that talent, structure, and culture are strategic assets, not back-office concerns. At the same time, bringing in a senior marketing leader with deep ad tech experience suggests the company is preparing for a more competitive phase of market education and brand differentiation.

Kim Tingler: scaling culture with intention

Tingler joins Cadent with more than 15 years of experience leading people strategy and organizational transformation across media and technology companies. Most recently, she served as SVP of People and Culture at Rokt, where she set the agenda for the people function during a period of growth. Before that, she held senior HR leadership roles at A+E Networks and spent over a decade at NBCUniversal, supporting advertising sales and marketing teams.

Her background is particularly relevant for an ad tech company navigating growth without losing focus. High-growth platforms often struggle to maintain performance and engagement as teams scale quickly—a challenge Tingler has spent much of her career addressing.

In her role as CPO, Tingler will focus on ensuring Cadent’s organization is structured to support both business expansion and employee success.

“Building an organization that is intentional about how it develops, supports, and empowers its people is critical,” Tingler said. “My focus is making sure our leaders, teams, and culture evolve in step with the business.”

Daniella Krieger: clarifying Cadent’s market narrative

On the go-to-market side, Krieger brings more than 17 years of experience across brand, product, and GTM marketing in ad tech and digital media. She joins Cadent from MiQ, where she served as SVP of U.S. Marketing and led the go-to-market strategy for MiQ Sigma, the company’s AI-powered programmatic advertising platform.

At Cadent, Krieger will oversee brand and product marketing, with a mandate to clearly articulate the value of Cadent’s unified, predictive platform to advertisers, agencies, and partners.

That clarity is increasingly important. As AI becomes ubiquitous in advertising technology, differentiation is less about whether a platform uses AI and more about how it delivers measurable outcomes.

“Innovation, especially AI, is transforming advertising at unprecedented speed,” Krieger said. “But it’s also made differentiation more critical. I’m excited to help bring a unified platform to market that cuts through complexity and clearly communicates Cadent’s strengths.”

A broader signal for AdTech and MarTech

Cadent’s leadership changes reflect a wider trend across AdTech and MarTech: companies are investing just as heavily in people and positioning as they are in technology. Predictive advertising, full-funnel measurement, and AI-driven optimization are no longer emerging concepts—they’re expected capabilities.

As adoption accelerates, vendors must scale responsibly, maintain trust with clients, and communicate value in a way that resonates with both technical and business stakeholders. Cadent’s decision to strengthen both its people leadership and marketing leadership suggests it’s preparing for that next stage of competition.

For advertisers and agencies evaluating predictive advertising platforms, the move is a reminder that execution matters as much as innovation. The platforms that win will be those that combine advanced technology with strong teams, clear narratives, and the operational maturity to deliver consistently at scale.

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