C.A. Fortune, a leading brokerage and marketing firm, has announced the strategic acquisition of DirecToHispanic (DTH)—a retail execution, experiential, and digital marketing agency specializing in the Hispanic consumer market. This move aligns with C.A. Fortune’s mission to drive consumer growth by offering culturally relevant engagement strategies for brands looking to connect with the rapidly expanding Hispanic population.

According to Claritas, Hispanic consumers now represent over 20% of the U.S. population, nearly doubling since 2000, with an additional 7.4 million growth projected by 2030. This investment enables C.A. Fortune’s clients to tap into this influential demographic with tailored marketing strategies and retail activations.

Why the Hispanic Consumer Market Matters

• Rapid Growth: The Hispanic population is one of the fastest-growing and most economically influential segments in the U.S.
• Cultural Influence: Hispanic consumers drive trends in food, retail, and digital media, making them a key audience for brands.
• Brand Loyalty: Research shows that authentic engagement with Hispanic communities fosters strong brand loyalty and long-term revenue growth.

Strategic Benefits of the Acquisition

1. Expanding Multicultural Marketing Capabilities

• DTH specializes in culturally relevant retail execution, experiential marketing, and digital outreach tailored to Hispanic consumers.
• The integration strengthens C.A. Fortune’s full-service sales and marketing approach across retail and e-commerce channels.

2. Helping Brands Connect Authentically with Hispanic Consumers

• Brands gain insight-driven marketing solutions that align with Hispanic values, traditions, and purchasing behaviors.
• Retail and marketing activations are designed to resonate with Hispanic families, ensuring deeper consumer engagement.

3. Enhancing Retail and Digital Performance

• C.A. Fortune’s broad sales expertise combined with DTH’s specialized knowledge creates a powerful growth engine for consumer brands.
• The collaboration provides enhanced retail execution and digital marketing solutions tailored to Hispanic shopping habits.

Leadership Perspectives on the Acquisition

"C.A. Fortune has always been committed to fueling growth and defining new opportunities for our clients," said Tyler Lowell, CEO & Managing Partner of C.A. Fortune. "DTH's expertise in the Hispanic market, combined with our existing services, will help brands authentically connect with this dynamic and growing audience."

Nery Vazquez, CEO of DirecToHispanic, added:
"U.S. Hispanics have increasingly become an important consumer segment, and brands have taken notice. Becoming part of C.A. Fortune allows DTH to integrate our knowledge into an organization that shares a similar vision, offering our clients holistic ways to win with this segment."

Set to close on April 1st, 2025, the transaction will position DTH as a stand-alone entity within C.A. Fortune, ensuring a continued focus on Hispanic marketing while benefiting from broader strategic capabilities.

As brands seek to engage diverse consumer segments, this acquisition strengthens both agencies’ expertise in multicultural marketing, retail execution, and omnichannel strategies—helping brands win with Hispanic consumers and drive sustainable growth in a diverse U.S. marketplace.