Business Jet, a leader in private aviation services, has launched its newly redesigned website and refreshed brand identity, developed in collaboration with award-winning marketing agency Tegan Digital. The transformation enhances customer experience, offering seamless charter bookings, robust aircraft maintenance services, and improved aircraft management solutions.

Elevating the Digital Experience in Private Aviation

"Working with Business Jet was an incredible opportunity to reimagine their brand while respecting the legacy they've built," said John Herrington, Partner at Tegan Digital. "Our goal was to create an online experience as sophisticated and seamless as Business Jet’s in-person service while modernizing their brand presence across all interactions."

The new website features a modern, intuitive design tailored for aircraft owners, operators, pilots, directors of maintenance (DOMs), and flight schedulers. Key enhancements include:

• Streamlined navigation for quick access to service details
• Simplified service request forms for efficiency
• Direct customer support access for bookings and inquiries

A Refined Brand Identity

Business Jet’s brand refresh honors its legacy while introducing a modern visual identity, featuring:

• A refined logo for a sophisticated look
• Updated typography and color palette, incorporating gold and blue tones
• Consistent branding across all materials, from the website to business cards and stationery

"Our new website and brand identity reflect our dedication to excellence at every level of service," said Business Jet Brand Manager, Alette Cook. "Through Tegan’s partnership, we've created a digital presence that supports customers at every stage of aircraft ownership, ensuring a seamless and personalized experience."