In the ever-evolving landscape of employee engagement and communication, bswift has emerged as a standout leader. The bswift Engagement Agency has been awarded a Gold Hermes Creative Award for its Strategic Benefits Communication and Enrollment Campaign developed in partnership with Iron Mountain. The campaign supported a major platform transition and showcased bswift’s ability to drive real behavioral change through personalized, multi-channel communication.

1. Strategic Partnership with Iron Mountain

• Iron Mountain, a global leader in information management and storage, sought a seamless transition to a new benefits platform.

• With over 10,000 employees affected, the challenge required a thoughtful and empathetic change management approach.

• Iron Mountain’s deep understanding of its workforce was key to shaping a campaign grounded in relevance and clarity.

2. Award-Winning Multi-Channel Campaign Design

• The campaign catered to a diverse workforce, including field employees and corporate staff.

• Tools included:

  • A redesigned public-facing benefits site

  • Targeted emails and newsletters

  • Informative videos

  • Engaging postcards and posters

• The communication strategy was built to meet employees where they are—across formats, roles, and locations.

3. Measurable Engagement Impact

• 20% of employees enrolled within the first 48 hours of launch

• Achieved a 90.5% active enrollment rate by campaign close

• Over 9,500 users visited the public site within four weeks

• Email open rates soared to 64% on personal addresses

• These results underline the power of personalized, data-driven messaging and user-centric design.

4. Creative Excellence Recognized by Hermes Awards

• The Hermes Creative Awards are one of the largest and oldest international competitions recognizing innovation in marketing and communication.

• bswift's campaign stood out for its originality, clarity, and effectiveness.

• This marks the third consecutive year bswift has been recognized by Hermes, affirming its creative leadership in employee communication.

5. Client-Centered Collaboration and Communication Philosophy

• Maria Keller, SVP of Marketing and Communication at bswift, emphasized the importance of “communication that feels personal, clear, and compelling.”

• Alyssa Zeff, VP of Communication, added, “We don’t just send messages—we spark connection.”

• The partnership with Iron Mountain exemplified strategic collaboration based on empathy, insight, and shared purpose.

6. Broader Creative Impact Across Industries

• In addition to the Iron Mountain campaign, bswift earned an honorable mention for its Ulta Beauty campaign.

• This underscores the agency’s flexibility and success in delivering high-touch communication strategies even in fast-paced, consumer-driven sectors.

• Whether in healthcare, retail, or corporate environments, bswift continues to raise the bar for benefits engagement.

The success of bswift’s campaign for Iron Mountain is a powerful example of how strategic, human-centered communication can drive meaningful results at scale. Recognized by the Hermes Creative Awards, the campaign is a testament to the value of collaboration, creativity, and empathy in employee engagement. As companies navigate transitions and aim to support their people through change, bswift remains a trusted partner that combines innovation with impact—one campaign at a time.

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