Brightcove to Be Acquired by Bending Spoons in $233M Deal | Martech Edge | Best News on Marketing and Technology
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Brightcove to Be Acquired by Bending Spoons in $233M Deal

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Brightcove to Be Acquired by Bending Spoons in $233M Deal

Brightcove to Be Acquired by Bending Spoons in $233M Deal

Business Wire

Published on : Nov 26, 2024

Brightcove Inc., a global leader in streaming technology, has announced its acquisition by Bending Spoons, a technology company renowned for its innovative software solutions. The all-cash deal values Brightcove at approximately $233 million, with shareholders set to receive $4.45 per share, a 90% premium over its 60-day average closing price as of November 22, 2024.

Key Highlights of the Acquisition

  • Strategic Agreement: The acquisition follows a thorough strategic review by Brightcove’s Board of Directors.
  • Significant Shareholder Value: The deal offers a substantial premium, delivering immediate and certain cash value to shareholders.
  • Brightcove’s Legacy: With a 20-year history in streaming technology, Brightcove has evolved into a leading video-powered engagement platform.
  • Bending Spoons’ Vision: Known for its long-term ownership approach, Bending Spoons aims to build upon Brightcove’s foundation and ensure its sustained success in the streaming technology market.

Executive Insights

  • Diane Hessan, Chairman of Brightcove’s Board:
    “This transaction represents the best opportunity to maximize the business’s value and deliver compelling returns to our stockholders.”

  • Marc DeBevoise, Brightcove CEO:
    “This agreement enables Brightcove to benefit from Bending Spoons’ expertise, ensuring continued leadership in the streaming and engagement technology market.”

  • Luca Ferrari, CEO of Bending Spoons:
    “Brightcove’s reputation and global reach make it an excellent addition to our portfolio. We are committed to supporting its growth and longevity.”

Transaction Details

  • The acquisition has been unanimously approved by Brightcove’s Board of Directors.
  • The deal is expected to close in the first half of 2025, subject to shareholder and regulatory approvals.
  • Once finalized, Brightcove will become a privately held company, and its stock will be delisted from public exchanges.

This acquisition marks a significant milestone for Brightcove, positioning it to leverage Bending Spoons’ expertise while continuing to innovate in the streaming and engagement technology landscape.