Brightcove, a leader in streaming technology, has introduced Marketing Insights, a new addition to its video analytics platform. Designed specifically for marketers, this tool provides in-depth insights into video campaign performance, helping them optimize content and measure the business impact of video.

• Key Features of Marketing Insights

  • Offers advanced analytics to track and measure the effectiveness of video content on business outcomes.
  • Tracks inbound traffic and viewer origins through UTM parameters, identifying campaigns driving video views and conversions.
  • Provides insights into viewer engagement, watch time, and traffic sources driving qualified leads.

• Impact on Marketing Strategies

  • Empowers marketers to connect campaign performance with real business value, as noted by Kathy Klingler, Brightcove’s CMO.
  • Enhances decision-making, enabling resource allocation toward high-performing campaigns and improving marketing ROI.
  • Supports data-driven strategies for more impactful, targeted content marketing.

• Integration with Marketing Automation Platforms

  • Compatible with all leading MAPs, enabling seamless integration and comprehensive analysis of video traffic.
  • Simplifies campaign optimization by linking video content performance with marketing efforts, facilitating smarter budget planning.

• Innovative UTM Link Integration

  • Transforms traditional UTM link tracking by embedding it into Brightcove’s video player, allowing for detailed traffic source data collection.
  • Simplifies tracking and attribution, providing marketers with actionable insights to refine strategies and improve engagement.

• Additional AI-Powered Tools

  • Marketing Insights joins Brightcove’s existing suite, including Brightcove Audience Insights™, which offers tailored insights for media and publishing companies.
  • Built to address marketers’ needs across industries, providing actionable data beyond traditional metrics for more effective decisions.

With Marketing Insights, Brightcove empowers marketers to drive impactful video campaigns and better understand their audiences. This tool’s comprehensive analytics and seamless integration with MAPs represent a new level of precision in video marketing strategy, setting a strong foundation for data-driven decisions and long-term success.