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Brightcove Launches AI Suite to Revolutionize Video Engagement

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Brightcove Launches AI Suite to Revolutionize Video Engagement

Brightcove Launches AI Suite to Revolutionize Video Engagement

Business Wire

Published on : Oct 31, 2024

Brightcove (NASDAQ: BCOV), a leading streaming technology company, has unveiled the Brightcove AI Suite, a comprehensive product launch aimed at shaping the future of video and engagement technology. These new AI-powered capabilities, developed in collaboration with customers, focus on addressing key growth-driving and cost-saving needs, including content creation, audience engagement, revenue growth, and improved business efficiency.

 

  • Generative AI Transformation:

    • CEO Marc DeBevoise emphasizes that generative AI is revolutionizing content creation and user engagement, driving a significant increase in video content consumption.
    • The Brightcove AI Suite is designed to maximize content utilization, enhance engagement, grow revenue, and improve operational efficiency.
  • Seamless Integration:

    • The AI Suite integrates seamlessly into Brightcove’s Emmy Award-winning video cloud platform, enabling companies to optimize their video content strategy within a single interface.

New AI-Powered Solutions

The Brightcove AI Suite launches with five innovative solutions tailored to meet customer needs:

  1. AI Content Multiplier:

    • Automates time-consuming content tasks such as reformatting, auto-clipping, and creating highlight reels, allowing for quicker video production.
  2. AI Universal Translator:

    • Provides accurate translations across 130 languages and dubbing in over 80 languages, enabling businesses to reach a global audience.
  3. AI Metadata Optimizer:

    • Generates descriptions and transforms content into searchable data sets, enhancing discoverability and monetization while simplifying content management.
  4. AI Engagement Maximizer:

    • Introduces AI-powered interactivity, personalization, and recommendations to boost audience engagement and loyalty.
  5. AI Cost-to-Quality Optimizer:

    • Reduces costs associated with encoding, storage, and delivery while maintaining a high-quality viewer experience through automated content optimization.

Commitment to Customer Collaboration

The Brightcove AI Suite is a collaborative initiative, currently being tested with over a dozen customers, including Management Leadership for Tomorrow (MLT) and Major League Fishing. For a limited time, the AI pilot program will be expanded to all customers at no extra cost.

Customer Data Security

Brightcove is also launching the Brightcove AI Pledge, committing to secure handling of customer data with transparency and responsibility. Chief Product Officer Scott Levine emphasizes that data will only be used to train AI models with explicit customer permission, ensuring data integrity and security.

 

With the introduction of the Brightcove AI Suite, Brightcove aims to revolutionize the way businesses create, manage, and engage with video content. The suite is designed to empower customers to grow their audience, increase revenue, and enhance operational efficiency, making it a significant step forward in video technology.