Bridgeline Digital, Inc., a global leader in AI-powered marketing technology, has partnered with Product Genius Technology, an innovator in the fastener industry. This collaboration integrates Bridgeline’s HawkSearch AI technology with Product Genius Technology's patented search application to enhance customer engagement and drive sales in the fastener eCommerce sector.

1. Leveraging HawkSearch with Product Genius Technology:

   • HawkSearch will be the first to market with the patented Product Genius Technology™, which simplifies the search, sort, and display of complex product categories like fasteners.
   • HawkSearch, known for its advanced AI-driven site search solutions, aims to improve product discovery and increase conversions for eCommerce sites with large and intricate catalogs.
   • The integration enhances the customer experience by eliminating inefficient filtering systems and streamlining the purchasing process.

2. Enhancing Customer Experience in the Fastener Industry:

   • Product Genius Technology brings decades of industry expertise, providing a solution tailored to the specific needs of the fastener sector.
   • The patented technology focuses on simplifying complex searches, offering intuitive and accurate results that align with customer expectations.
   • This partnership allows eCommerce platforms in the fastener industry to offer a more user-friendly and effective shopping experience.

3. Strategic Goals and Market Expansion:

   • Bridgeline's CEO, Ari Kahn, emphasized the partnership as a strategic move to expand Bridgeline's market presence within the fastener industry.
   • The collaboration aims to deliver a superior search solution that addresses the evolving needs of online shoppers in specialized sectors.
   • By integrating with Product Genius Technology, Bridgeline is positioned to offer enhanced search capabilities that cater specifically to the fastener market.

4. Commitment to Innovation and Customer-Centric Solutions:

   • Cris A. Young, Founder & CEO of Product Genius Technology, highlighted the shared commitment to improving the consumer experience by keeping human-centric design at the forefront of their solutions.
   • The integration of HawkSearch with Product Genius Technology aligns with both companies’ dedication to intuitive, AI-driven search solutions that prioritize user satisfaction.
   • This partnership sets a new standard for product discovery in eCommerce, particularly for industries with complex product offerings like fasteners.

The partnership between Bridgeline Digital and Product Genius Technology marks a significant advancement in the fastener eCommerce sector. By combining Bridgeline’s HawkSearch AI technology with Product Genius Technology's patented application, the collaboration aims to transform the customer experience, making product discovery easier and more efficient. This strategic alliance underscores both companies' commitment to innovation and customer-centric solutions, positioning them as leaders in specialized AI-powered search technologies.