Bridgeline Digital, Inc., a leader in AI-driven marketing technology, has introduced Smart Facets, an innovative feature in HawkSearch's Smart Response product line. Powered by Generative AI, Smart Facets elevates the search experience by dynamically applying relevant facets to natural language queries, ensuring users receive accurate and context-aware results.

Key Features of Smart Facets

• Integration with Concept Search:

  • Supports detailed, context-rich queries by automatically selecting facets based on user intent.
  • Example Query: “Which conduit fittings are between ½ and ¾ inches in either grey or black color and cost less than $5?”
  • Smart Facets delivers precise results without manual facet selection.

• Enhanced User Experience:

  • Combines Generative AI capabilities with robust facet data managed by HawkSearch customers.
  • Seamlessly simplifies complex searches, making them more intuitive and efficient.

• Additions to the Smart Response Suite:

  • Complements existing features like Conversational Search and Smart Summary, further enriching the HawkSearch product line.

Leadership Insights

• John Murcott, EVP of Product and Strategy:
  • “Smart Facets is a game-changer in search technology. By leveraging Generative AI, we’re enabling businesses to simplify and personalize the user journey while delivering tailored results effortlessly.”

Why Smart Facets Matters

1. Precision in Search Results:
   • Automatically refines and applies filters, delivering exact results.
2. Improved User Journey:
   • Simplifies complex search tasks for users, enhancing satisfaction and engagement.
3. Revenue Growth Potential:
   • Helps businesses create exceptional user experiences that drive conversions and loyalty.

About HawkSearch

HawkSearch, a product of Bridgeline Digital, continues to lead in AI-powered search and personalization. Its suite of features empowers businesses to meet user expectations with cutting-edge technology, ensuring:

• Enhanced search accuracy.
• Streamlined user experiences.
• Revenue-driving solutions.

The launch of Smart Facets underscores Bridgeline Digital’s commitment to innovation in search technology. By harnessing the power of Generative AI, this feature redefines how businesses deliver personalized, intuitive, and precise search experiences to their users.