Bridgeline Digital, Inc. has announced a significant update to its HawkSearch platform with the introduction of the Multi-Site Management (MSM) feature. This new capability is designed to simplify the management of multiple websites while providing the flexibility needed for local customization. The MSM feature is particularly beneficial for organizations with extensive networks of sites, such as retail chains or franchises.

1. Centralized Control with Local Flexibility

• Purpose: MSM enables organizations to manage numerous websites from a single central point.
• Benefits: Allows for uniform updates and control across global operations while permitting local sites to adjust content based on regional needs.
• Use Case: Retail chains can promote new products universally while customizing promotions for individual locations based on local preferences or inventory.

2. Streamlined Distribution of Product Updates

• Powerful Indexing: MSM's indexing capability ensures efficient distribution of product updates and data feeds across all local indexes through a unified procedure.
• Efficiency: Reduces the complexity and time required for product updates across multiple sites.

3. Ideal for Large-Scale and Regional Campaigns

• Target Users: B2B distributors and franchise operations managing extensive networks of websites.
• Impact: Simplifies management processes, reduces operational costs, and enhances revenue by better addressing local market demands.

4. Statement from Leadership

• Ari Kahn, CEO of Bridgeline: Emphasized the MSM feature’s role in overcoming challenges faced by businesses managing numerous local websites. The feature streamlines operations, boosts revenue potential, and supports effective local market strategies.

Bridgeline Digital’s Multi-Site Management feature for HawkSearch represents a major advancement in managing extensive networks of websites. By combining centralized oversight with local adaptability, MSM supports both global and regional marketing strategies, offering significant benefits for large-scale organizations.