Brick Marketing is set to host a free webinar on September 16 focused on how businesses can improve their visibility across traditional search engines and AI-generated answers.

Titled “AI SEO: Get Your Brand Seen and Chosen Online,” the 60-minute session is aimed at business owners, marketing and sales leaders, and communications professionals. The Boston-based digital marketing agency says the webinar will explain how AI search optimization can complement established SEO and content marketing practices.

The session comes as marketers increasingly consider how AI-powered search and answer platforms affect brand discovery. Rather than focusing only on conventional search rankings, the webinar will examine how businesses can make their information easier for AI systems to interpret and use when responding to user queries.

AI Search Adds a New Visibility Layer

Brick Marketing plans to cover the relationship between AI SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

The presentation will address how platforms including ChatGPT, Google Gemini, Claude, Perplexity and Microsoft Copilot interpret business information, assess authority and determine which companies to mention in generated responses.

For marketers, this introduces a broader definition of search visibility. A strong position in conventional search does not necessarily guarantee that a company will be referenced in an AI-generated answer. Businesses therefore need consistent information across their websites and other digital properties.

Content and Entity Signals Become Important

The webinar will examine website structure, content depth, topic alignment, entity recognition, structured data and citations as components of AI search visibility.

Brick Marketing says attendees will learn how websites can clearly communicate a company's services, audiences, expertise, locations and experience. The session will also connect these concepts to practical marketing assets, including service pages, educational content, FAQs, company information and thought leadership.

This approach places AI visibility within the broader content marketing ecosystem rather than treating GEO as an isolated discipline.

Market Landscape

The expansion of AI-generated search experiences is creating a new optimization layer for marketing teams already investing in SEO. Businesses now need to consider not only whether their webpages can rank, but whether information about their brands is sufficiently clear, consistent and credible to be surfaced in AI-generated responses.

That makes brand reputation, third-party references and content consistency increasingly relevant to search strategy.

At the same time, AI visibility remains difficult to measure consistently across different platforms. Marketers therefore need monitoring and auditing processes rather than relying on a single ranking metric.

Strategic Outlook

Brick Marketing's webinar will emphasize that AI search optimization is an ongoing process. The company plans to discuss citation audits, visibility monitoring, content reviews and continued refinement of authority signals.

The broader strategic implication is that SEO, content marketing, public relations, brand development and reputation management are becoming increasingly interconnected. Organizations that already have established SEO programs may be able to extend those foundations into AI search rather than creating an entirely separate marketing function.

Top Insights

• Brick Marketing will host the webinar on September 16, 2026.
• The session focuses on AI SEO, GEO and AEO.
• Topics include content structure, entity recognition, citations and authority.
• The webinar will address visibility across major AI platforms.
• Brick Marketing recommends integrating AI search optimization with established SEO and content practices.
• Ongoing monitoring and citation audits will be discussed as part of AI visibility management.

Get in touch with our MarTech Experts.