customer relationship management ecommerce and mobile ecommerce
Published on : Mar 18, 2024
Brevo, a leading provider of Customer Relationship Management (CRM) solutions, announced the launch of Brevo Commerce Suite, a new solution that provides retailers and e-commerce companies with a 360-degree view of their customer data, empowering them to easily retain and engage customers with personalized, multi-channel communications. With 30 percent of its existing customers in the retail and e-commerce industries, Brevo Commerce Suite will accelerate the company’s position in the global e-commerce market, which is projected to be worth $8 trillion by 2027.
Tackling the Industry’s Most Complex Issues
Consumer demand for better customer experience continues to grow in line with the rapid growth of the global e-commerce market. However, providing an ideal customer experience has become increasingly complicated for merchants who have both e-commerce and brick-and-mortar locations, where online and offline data don’t always communicate with each other.
With the Brevo Commerce Suite, merchants can analyze the full spectrum of their customers’ purchasing habits across all channels, allowing them to send more personalized recommendations. They can also improve the customer experience through multi-channel communication adapted to each customer by email, SMS, chat, and social media.
“Today’s merchants face fierce competition when it comes to attracting and retaining customers,” said Armand Thiberge, CEO and founder of Brevo. “Consumers expect hyper-personalized content, immediate answers to their questions, and seamless customer experiences. Failing to meet these expectations could lead them to shop elsewhere next time.”
Brevo Commerce Suite: A Turnkey Solution
Brevo Commerce Suite extends the comprehensive suite of Brevo’s best-in-class solutions and capabilities and enables retailers and e-commerce companies to: