AI-powered engagement earns Braze a third consecutive year at the top of Gartner’s Magic Quadrant.

Customer engagement platform Braze (NASDAQ: BRZE) has been recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, marking the third consecutive year the company has earned the distinction. The evaluation assessed both Completeness of Vision and Ability to Execute, highlighting Braze’s AI-driven personalization capabilities and scalable engagement solutions.

“This recognition underscores our commitment to help brands turn action into interaction,” said Bill Magnuson, cofounder and CEO of Braze. “As a Leader, we’re passionate about advancing the customer engagement industry by offering intelligent, adaptable, and composable personalization solutions that deliver strong business outcomes.”

AI and Innovation at the Core

Braze has doubled down on product innovation, integrating AI throughout its platform with tools like BrazeAI™ and the OfferFit acquisition, which enable marketers to ideate, test, and optimize campaigns more efficiently. Other enhancements include:

• Native support for new channels like RCS messaging and banners.

• Braze Data Platform, providing greater data agility and integration capabilities.

• Expanded reporting and analytics, giving marketers deeper insights into customer journeys and engagement performance.

By combining AI-powered personalization with multichannel delivery, Braze allows marketers to engage consumers at scale while maintaining relevance, timeliness, and context. The platform’s emphasis on composable solutions means brands can tailor campaigns to specific audiences without being locked into rigid workflows.

Why It Matters

Gartner’s Magic Quadrant offers a market-wide snapshot of technology providers, grouping them as Leaders, Challengers, Visionaries, or Niche Players. Being placed as a Leader signals that Braze not only executes well today but also has a strong vision for future customer engagement innovation.

The recognition positions Braze alongside other top-tier platforms in an increasingly competitive landscape, where AI, real-time analytics, and multichannel orchestration are no longer optional—they’re expected. For marketers navigating digital transformation and rising consumer expectations, platforms like Braze provide both scale and intelligence to drive measurable results.

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