customer engagement
Braze Launches Free Trial and Startup Program to Boost Customer Engagement
Braze Launches Free Trial and Startup Program to Boost Customer Engagement
Business Wire
Published on : Sep 6, 2024
- Braze, a leading customer engagement platform, is launching two new initiatives to support brands in enhancing customer experiences. The new programs include "Braze for Startups," offering four months of free access to Braze for VC-backed startups, and a 14-day free trial of the Braze platform for brands of all sizes.
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Braze for Startups Program
- Overview:
- The "Braze for Startups" program, in collaboration with VC partner Left Lane Capital, offers VC-backed startups four months of free access to Braze’s platform.
- Key Benefits:
- Free Access: Startups receive access to Braze for up to 2 million monthly active users (MAU) and 120 million emails.
- Growth Onboarding Services: Includes free onboarding services, a personal onboarding manager, live and on-demand learning resources, and access to the Braze Bonfire community.
- Continued Use: Startups can continue using Braze after the free period, supporting long-term customer relationship building and growth.
- Quote from Chris Taylor, Chief Growth Officer at Left Lane Capital:
- "Braze for Startups helps companies validate their product-market fit and launch revenue-generating campaigns at no cost, enabling scalable growth and deeper customer insights."
- Overview:
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Braze Free Trial
- Overview:
- The Braze Free Trial provides non-customers with 14 days of free access to the Braze platform, allowing them to test its features and capabilities.
- Key Features:
- Guided Product Tours: Interactive tours showcasing key features and capabilities of the Braze platform.
- Industry-Specific Templates: Pre-built campaign and journey templates tailored to specific industries.
- Hands-On Platform Use: No-code editors and templates for creating messages, with options to use demo data or import your own, and tools powered by BrazeAI™.
- Availability:
- The free trial is set to be broadly available on September 24. Early access is available on September 23 through registration for Forge Digital.
- Overview:
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Impact and Strategy
- Braze’s Goals:
- Spencer Burke, SVP of Growth at Braze, emphasizes the aim to simplify access to Braze’s platform and demonstrate its ease of use and capabilities, driving increased engagement and customer retention.
- Program Sign-Up:
- For more information on the Braze for Startups program, startups can email startups@braze.com.
- To register for the Forge Digital event and gain early access to the free trial, visit Forge 2024 Digital.
- Braze’s Goals:
- Braze’s new initiatives, including the "Braze for Startups" program and the 14-day free trial, are designed to support brands of all sizes in optimizing their customer engagement strategies. These offerings aim to provide easy access to Braze’s robust platform, foster growth for startups, and allow marketers to explore and experience Braze’s capabilities.
