Company Establishing Local Presence in Brazil, Bucharest, Dubai, and Seoul

Braze, a leading customer engagement platform, is embarking on a significant expansion initiative, targeting key regions across Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM). This expansion involves establishing direct presence in São Paulo, Brazil; Bucharest, Romania; Dubai, UAE; and Seoul, South Korea.

1. Market Understanding and Engagement:

   • Braze's prior engagement through reseller networks in South Korea and Brazil has provided valuable insights into these markets and their unique demands.
   • Notable clients include iFood, Interpark.com, Westwing Brazil, and Zigzag.

2. Dubai as a Digital Hub:

   • Dubai emerges as a thriving hub for digital-first organizations seeking cross-channel customer engagement solutions.
   • Collaborations initiated with leading brands such as FIVE Hotels & Resorts, Floward, Majid Al Futtaim, and Noon.

3. Local Presence and Commitment:

   • Astha Malik, Chief Business Officer of Braze, emphasizes the company's commitment to exceptional service globally.
   • Addition of local teams, in-market leadership hires, and future office openings signify a growth opportunity for Braze's global presence.

4. Investment in Emerging Markets:

   • Earlier appointments of sales leaders in APAC and LATAM, coupled with plans for a new data center in Indonesia, underscore Braze's commitment to emerging markets.
   • Continued investment in messaging apps like WhatsApp, Line, and KakaoTalk aligns with the rising popularity of these channels, especially in new markets.

Braze's expansion into these regions reflects a strategic investment in emerging markets and a commitment to providing exceptional service and solutions to its global customer base. With a focus on fostering local presence, Braze aims to fortify its position as a leader in customer engagement across diverse regions.