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Braze Expands Global Footprint with Focus on APAC, EMEA, and LATAM Regions

customer engagement technology

Braze Expands Global Footprint with Focus on APAC, EMEA, and LATAM Regions

Braze Expands Global Footprint with Focus on APAC, EMEA, and LATAM Regions

Business Wire

Published on : May 17, 2024

Company Establishing Local Presence in Brazil, Bucharest, Dubai, and Seoul

Braze, a leading customer engagement platform, is embarking on a significant expansion initiative, targeting key regions across Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM). This expansion involves establishing direct presence in São Paulo, Brazil; Bucharest, Romania; Dubai, UAE; and Seoul, South Korea.

  1. Market Understanding and Engagement:

    • Braze's prior engagement through reseller networks in South Korea and Brazil has provided valuable insights into these markets and their unique demands.
    • Notable clients include iFood, Interpark.com, Westwing Brazil, and Zigzag.
  2. Dubai as a Digital Hub:

    • Dubai emerges as a thriving hub for digital-first organizations seeking cross-channel customer engagement solutions.
    • Collaborations initiated with leading brands such as FIVE Hotels & Resorts, Floward, Majid Al Futtaim, and Noon.
  3. Local Presence and Commitment:

    • Astha Malik, Chief Business Officer of Braze, emphasizes the company's commitment to exceptional service globally.
    • Addition of local teams, in-market leadership hires, and future office openings signify a growth opportunity for Braze's global presence.
  4. Investment in Emerging Markets:

    • Earlier appointments of sales leaders in APAC and LATAM, coupled with plans for a new data center in Indonesia, underscore Braze's commitment to emerging markets.
    • Continued investment in messaging apps like WhatsApp, Line, and KakaoTalk aligns with the rising popularity of these channels, especially in new markets.

Braze's expansion into these regions reflects a strategic investment in emerging markets and a commitment to providing exceptional service and solutions to its global customer base. With a focus on fostering local presence, Braze aims to fortify its position as a leader in customer engagement across diverse regions.