The digital consumer intelligence leader today announced a strategic partnership with Trajaan, the global frontrunner in search intelligence. The move significantly expands Brandwatch’s capabilities, integrating real-time search data into its platform so brands can now see not just what people are saying—but what they’re actively searching for.

In short: Brandwatch is turning up the clarity on consumer intent.

Search Meets Social

Until now, Brandwatch has largely focused on analyzing consumer sentiment through social conversations, forums, and digital chatter. But with this integration, customers can overlay that social sentiment with search behavior—from Google queries and e-commerce lookups to GenAI prompts and regional demand surges.

Why does that matter? Because what consumers type into search bars often reveals deeper intent than what they post on social media.

“We’re empowering our customers to get even closer to the ‘why’ behind consumer behavior—from the questions they’re asking to the products they’re considering,” said Jim Daxner, Chief Product Officer at Brandwatch and Cision.

What’s New and Why It Matters

With Trajaan’s data woven into Brandwatch’s ecosystem, users now have access to what may be the world’s most comprehensive search intelligence dataset—spanning traditional engines, e-commerce platforms, social sites, and emerging GenAI sources.

Key unlocks include:

• End-to-End Intelligence: Brands can pair social conversation trends with actual search demand to validate signals, track market shifts, or detect unmet needs.

• GenAI Visibility: Marketers can now see how generative AI platforms recommend or represent their brand—a fast-growing touchpoint influencing purchase decisions.

• Real-Time, Geo-Localized Insights: Whether spotting early micro-trends or tracking regional brand sentiment, Trajaan’s search data enables faster reactions and more accurate forecasts.

“This is about giving brands a live feed of what people want and talk about—before it hits the shelves,” said Matthieu Danielou, CEO of Trajaan. “It’s about moving faster, spotting micro-trends earlier, and building what the market is already searching for.”

The Bigger Picture

This partnership is more than a bolt-on feature—it’s the first step in Brandwatch’s broader roadmap to deeply embed search intelligence into its core platform. For marketing, communications, and product teams, this means more predictive planning, smarter campaigns, and insight-driven decision-making.

It also reflects a growing trend in martech: merging fragmented datasets to deliver holistic, anticipatory intelligence—a capability that increasingly separates industry leaders from laggards.

With data ecosystems becoming more complex, tools like Brandwatch+Trajaan might just be what’s needed to cut through the noise—and act on the signal before your competitors even see it.

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