Brand Networks Launches Aimy: AI-Powered Ad Assistant for SMBs | Martech Edge | Best News on Marketing and Technology
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Brand Networks Launches Aimy: AI-Powered Ad Assistant for SMBs

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Brand Networks Launches Aimy: AI-Powered Ad Assistant for SMBs

Brand Networks Launches Aimy: AI-Powered Ad Assistant for SMBs

PR Newswire

Published on : Jul 15, 2025

Brand Networks (BN), the Augeo-owned digital advertising innovator, is making paid media radically easier—and more accessible—for small and mid-sized businesses. Today, the company introduced Aimy, an AI-powered advertising assistant that helps users plan, launch, optimize, and analyze ad campaigns across Google, Meta, X (formerly Twitter), and soon LinkedIn and TikTok, all with minimal input and zero media-buying experience required.

Billed as the first solution of its kind, Aimy is now available for early access.

Advertising Without the Complexity

For most SMBs, digital advertising often feels like a high-stakes maze: multiple platforms, shifting algorithms, confusing metrics, and tools that seem built for agencies—not local teams. Aimy flips the script by offering a goal-based, AI-guided experience that handles everything from targeting and creative suggestions to real-time performance tuning.

“Aimy isn’t here to replace creativity—it’s here to remove barriers,” said Mike Garsin, CEO of Brand Networks. “We’re giving lean teams access to media tools that used to be reserved for big budgets and expert operators.”

Key Features of Aimy

  • AI-driven campaign planning based on business goals

  • Automated creative suggestions with live previews

  • Cross-channel media buying (Google, Meta, X, with LinkedIn and TikTok next)

  • Real-time pacing alerts and continuous optimization

  • Custom reporting dashboards tailored to campaign objectives

  • Insights backed by 15+ years of BN’s media buying data and benchmarks

It’s not just for SMBs either—Aimy is scalable, designed to support agencies, enterprise platforms, and large brands managing multiple local campaigns.

A Legacy of Innovation, Extended to the Long Tail

This isn’t BN’s first rodeo. The company has been pushing the limits of ad tech since 2007—pioneering automated cross-channel optimization, developing ad products for X (like media polls and conversation cards), and launching hyperlocal targeting solutions for programmatic and social.

With Aimy, BN is extending its capabilities to a previously underserved audience: businesses without media teams, but with serious ambitions.

Mobile-First, Performance-Forward

Aimy is also optimized for life on the move. Users can launch and manage campaigns from desktop or mobile, get real-time alerts, and make changes on the fly—ideal for small business owners who don’t have time to sit in dashboards all day.

As AI continues to reshape digital marketing, Aimy represents a refreshing take: less hype, more help. It’s not trying to do everything—it’s trying to do the things that matter, and do them well.

 

Available now in early access, Aimy might just be the assistant that levels the media playing field—giving every business, no matter its size, a shot at running smart, high-performing campaigns without the usual overhead.

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