Published on : Nov 16, 2022
Clinches a Bronze in the Brand Management Category
Consulting firm Brand and Buzz Marketing has been named the winner in the thought leadership and brand management categories in Stevie® Awards for Women in Business -- the world's premier business awards for women executives, entrepreneurs, and the organizations they run. The firm won a gold in Thought Leadership campaign of the year - business product category and a bronze in Communications campaign of the year - brand management category.
B&BM’s approach to thought leadership and brand building is time tested and impactful, as validated by these awards. It specializes in positioning and transforming tech entrepreneurs and executives into thought leaders fast, especially women founders, whether they are preparing to raise funds, launch a company or get acquired.
“Winning these prestigious Stevie Awards bolsters our position on the global stage and spotlights our unique blend of thought leadership and brand building expertise,” said Parna Sarkar-Basu, founder and CEO, Brand and Buzz Marketing. “It also underscores our commitment in effectively building and boosting the founders’ brand and market credibility – all of which directly impacts their company’s bottom-line.”
B&BM developed these two programs for its client Onshape, a PTC Business. The thought leadership campaign -- Onshape: Powering the Digital Economy, which won gold, was designed to drive visibility for the brand and its executives. The second campaign, Building the Brand, was developed to create demand for Onshape, the pioneering Software as a Service (SaaS) platform for product developers.
The Stevie Awards for Women in Business was complemented by the Women|Future Conference – where Sarkar-Basu was an invited speaker on the Taking a Seat at the Table panel. She is passionate about supporting entrepreneurs and women in tech and frequently speaks and moderates executive sessions at various conferences and tech events.