New capabilities enable salons, spas, medspas, and barbershops to reach clients instantly and directly with targeted SMS campaigns

Boulevard, a provider of a client experience platform for appointment-based, self-care businesses, has announced the launch of its new text marketing feature. This addition offers an efficient way for salons, spas, medspas, and barbershops to increase bookings, drive revenue, and enhance client engagement through targeted SMS campaigns.

Subtopics and Pointers

1. Importance of Text Marketing

• Essential for modern salon and medspa marketing plans.
• Provides a fast and efficient way to connect with clients.
• High open and click-through rates with fast response times.

2. Key Features of Boulevard's Text Marketing

• Executed directly within the Boulevard platform.
• Enables highly targeted SMS campaigns.
• Enhances the end-to-end client experience.

3. Unique Benefits of Boulevard’s Text Marketing

• Dedicated phone number for each business location.
• All communications sent from the same dedicated business number.
• Improves client recognition and response rates.

4. Two-Way Text Marketing

• Allows clients to respond to marketing texts as direct messages.
• Integrated with Boulevard Messages for seamless communication.
• Enables staff to promptly answer client questions.

5. Customization and Insights

• Tailor campaigns to targeted audiences using Boulevard’s audience builder.
• Create customized, on-brand messages easily.
• Access to meaningful campaign metrics and reports for optimization.

6. Automated Notifications and Client Communication

• Automated confirmation and reminder texts reduce no-shows.
• Customizable text language to match brand communication style.
• Helps build long-term client relationships and improve retention.

7. Boulevard’s Impact and Innovation

• Empowering the self-care industry since 2016.
• Used by over 30,000 professionals across 3,000 businesses in the U.S.
• Processes over $2 billion in payments yearly as a certified PayFac.

Boulevard's new text marketing feature is set to revolutionize client engagement for appointment-based, self-care businesses. By leveraging targeted SMS campaigns, businesses can boost bookings, drive revenue, and enhance the overall client experience. Boulevard continues to lead the industry with innovative solutions that empower professionals and redefine client interactions.