Bosko Milekic Joins IAB Tech Lab's Board Pioneering Privacy-Centric Solutions | Martech Edge | Best News on Marketing and Technology
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Bosko Milekic Joins IAB Tech Lab's Board Pioneering Privacy-Centric Solutions

data management business

Bosko Milekic Joins IAB Tech Lab's Board Pioneering Privacy-Centric Solutions

Bosko Milekic Joins IAB Tech Lab's Board Pioneering Privacy-Centric Solutions

PR Newswire

Published on : May 10, 2024

Optable, a leading SaaS data management platform, celebrates the appointment of Chief Product Officer and Co-Founder Bosko Milekic to the Board of Directors of IAB Tech Lab. This strategic move underscores Optable's commitment to advancing privacy-centric solutions in the evolving landscape of digital advertising.

 

  1. Bosko Milekic's Background:

    • Extensive experience in telecommunications and open-source software development.
    • Co-founder of AdGear, later acquired by Samsung Electronics.
    • Leadership roles in product management and engineering at Samsung Advertising.
  2. Commitment to Privacy-Centric Solutions:

    • Milekic's appointment reflects Optable's dedication to innovation amidst rising concerns over data privacy.
    • Vision for shaping digital advertising standards prioritizing privacy, transparency, and effectiveness.
    • Advocacy for human-centric outcomes in industry discussions and collaborations.
  3. Contributions to IAB Tech Lab and Industry Initiatives:

    • Key involvement in IAB Tech Lab's Rearc Addressability Working Group, notably in the development of OPJA.
    • Focus on interoperability standards for activating private audiences.
    • Advocacy for secure activation mechanisms and integration of privacy-focused solutions.


Bosko Milekic's appointment to IAB Tech Lab's Board of Directors heralds a new era of innovation and privacy-centric solutions in digital advertising. His wealth of experience and commitment to advancing industry standards position him as a driving force in addressing the evolving challenges of data privacy. Milekic's leadership underscores Optable's dedication to shaping a future where digital advertising respects privacy while driving real-world effectiveness.