Integration Brings Holistic Revenue Forecasts and Reporting Across Direct and Self-Service Channels; Lowers Customer Acquisition Costs for Media Companies

Boostr, the leading advertising management platform, collaborates with DanAds to integrate self-service advertising automation tools.

This partnership aims to enhance operational efficiency and revenue growth for media companies across diverse advertising channels.

Key Partnership Details

• Integration of DanAds' self-service automation tools with Boostr's ad management platform.
• Enables seamless automation from proposal generation to billing across linear TV, digital, streaming, and retail media networks.

Enhanced Toolset for Media Companies

• Benefits include automated proposal generation via Boostr's ProposalIQ, alongside streamlined planning, buying, reconciliation, and billing processes within Boostr's OMS.
• Ideal for broadcasters, digital publishers, and retail media networks managing multi-channel inventory and programmatic deals.

Strategic Impact on Media Sales

• Enables consolidated, real-time revenue forecasts across direct-sold and self-service channels.
• Enhances customer LTV and reduces CAC through CRM integration for targeted sales channel segmentation and service optimization.

Statements from Leadership

• David Christopher-Morris, SVP of Products at Boostr, highlights the solution's ability to simplify operations and drive profitability in media sales.
• Patrick O'Leary, CEO of Boostr, emphasizes the strategic alignment with industry needs in today's advertising landscape.
• Istvan Beres, CEO & Co-Founder of DanAds, discusses the collaboration's role in advancing self-serve advertising capabilities for publishers and advertisers.

Technological Advancements

• Boostr's platform features advanced revenue forecasting, dynamic rate card management, and comprehensive inventory insights.
• Over 50 automated workflows optimize sales and ad operations, saving time and enhancing collaboration for media teams.

Future Outlook

• Planned enhancements and innovations to further empower media companies in adapting to evolving market demands.
• Commitment to ongoing development in revenue management and advertising automation solutions.
• The partnership between Boostr and DanAds sets a new standard in self-service advertising automation for media companies.
• Empowers broadcasters, digital publishers, and retail media networks to achieve operational excellence and revenue growth in a competitive digital advertising environment.