Boostly, a leading provider of automated SMS marketing and feedback solutions for restaurants, has secured $22 million in Series A funding, led by PeakSpan Capital, with participation from Y Combinator, Trestle Partners, and Singularity Capital. This funding follows a $5.6M Seed round just six months ago, highlighting Boostly’s rapid growth and industry impact. The new investment will accelerate innovation and expand Boostly’s ability to help restaurants maximize first-party customer data for revenue growth.

Revolutionizing Restaurant Marketing Through AI-Driven SMS

The restaurant industry is evolving with digital engagement trends such as online ordering and delivery services. Boostly addresses these shifts by providing:

• AI-Powered Behavioral SMS Marketing – Achieves 10x higher engagement rates than standard text campaigns.
• Gamified Texting Experiences – Drives customer interaction through interactive promotions.
• First-Party Data Utilization – Accelerates SMS subscriber opt-ins 5x faster than traditional solutions.

With a patent-pending data aggregation process, Boostly enables restaurants to convert raw customer data into actionable insights, fostering long-term engagement and repeat business.

Expanding Market Adoption and Growth

Currently serving 1,200+ restaurant locations across the U.S. and Canada, Boostly is proving its platform’s effectiveness in automating marketing, generating customer reviews, and increasing revenue.

Founded by Shane and Mikey Murphy, Boostly benefits from their deep expertise in restaurant technology, having previously built and sold an online ordering platform and led a restaurant operations software firm.

Leadership Insights on Boostly’s Growth

Shane Murphy, Co-Founder & CEO, shared Boostly’s vision:
"Restaurant owners juggle countless responsibilities daily. They need a marketing system that operates on autopilot and delivers measurable ROI. We’ve gamified SMS marketing to drive superior engagement and revenue, ensuring our success is directly tied to our customers’ growth."

Matt Melymuka, Co-Founder & Managing Partner at PeakSpan Capital, emphasized Boostly’s market potential:
"With privacy regulations limiting traditional digital ads, first-party data is now a restaurant’s most valuable asset. Boostly provides an automated, compliant solution to transform this data into revenue-driving engagement."

As data privacy regulations reshape digital marketing, Boostly’s AI-powered, first-party data marketing platform positions it as a key player in restaurant technology. With $22M in new capital, Boostly is set to expand its offerings, enhance AI capabilities, and drive long-term growth for restaurants worldwide.