Explore how Giftsenda revolutionizes corporate gifting with advanced tracking and reporting capabilities, addressing the age-old challenge of measuring ROI in gift campaigns.

1. Challenges in Corporate Gifting:

   • Difficulty tracking ROI with manual delivery methods.
   • Giftsenda's solution: Pre-built reports for accurate performance measurement at team, user, and campaign levels.

2. CEO Insights:

   • Dmitriy Peregudov emphasizes the importance of adapting gifting methods in a digital-first world.
   • Highlights the benefits of online gift invites for enhanced tracking and engagement.

3. Tracking Capabilities:

   • Direct Mail Campaigns: Track cost, sent gifts, and delivery statuses.
   • Online Gift Invites: Monitor email open rate, click rate, acceptance rate, gift choices, and recipient feedback.

4. Personalization and Optimization:

   • Utilize recipient preferences for personalized gifting approaches.
   • Compare campaign metrics to optimize invite design, messaging, and gift selection.

5. Integration and Accessibility:

   • Access reports within Giftsenda platform or integrate with CRM/HRM software like HubSpot or BambooHR.
   • Measure gifting impact on sales pipeline or other tracked activities for comprehensive analysis.

Giftsenda's tracking and reporting features empower companies to make informed decisions in corporate gifting, enhancing engagement and ROI. By leveraging data insights, businesses can personalize approaches and optimize campaigns for maximum effectiveness.