Postalytics, the leading direct mail automation platform, introduced native support for ActiveCampaign, the popular CRM and marketing automation platform. ActiveCampaign users can now add automated direct mail to their marketing campaigns in just a few minutes.

• Postalytics, a leading direct mail automation platform, has introduced native support for ActiveCampaign, a popular CRM and marketing automation platform.
• This integration allows ActiveCampaign users to add automated direct mail to their marketing campaigns quickly and efficiently.

1. Benefits of Integration

• Ease of Use:
  • Automate direct mail production with minimal effort.
  • Seamlessly integrate with ActiveCampaign’s existing workflows and contacts.
• Efficiency:
  • Focus on marketing rather than the complexities of direct mail production.
  • Triggered direct mail campaigns as easy to manage as email campaigns.

2. Enhanced Marketing Capabilities

• Automation and Data Integration:
  • Utilize ActiveCampaign’s automation to facilitate direct mail production.
  • Gather delivery and response data for comprehensive omnichannel campaigns.
• Personalization:
  • Send single pieces of highly personalized triggered mail.
  • QR codes and pURLs for tracking and personalized landing pages.
• Cost-Effectiveness:
  • Competitive pricing without requiring minimum sends in the thousands.

3. Real-World Applications

• Customer Testimonial:
  • "ActiveCampaign provides the flexibility we need. With Postalytics, direct mail becomes fully integrated, automated, and measurable."
• Case Study:
  • eduConverse uses the integration to enhance student-recruitment marketing efforts with highly personalized mail.

4. Broader Implications for Marketers

• Market Reach:
  • Available to ActiveCampaign users in the U.S. and Canada.
  • Complements email and SMS marketing with tangible, physical mail.
• User Experience:
  • Appeals to different preferences, whether digital or physical.
  • Provides memorable marketing moments that drive business.

5. Expert Insights

• Dennis Kelly, CEO of Postalytics:
  • Emphasizes the seamless integration and added value to ActiveCampaign’s capabilities.
• Casey Hill, Sr. Growth Manager at ActiveCampaign:
  • Highlights the importance of an omnichannel approach to meet diverse customer preferences.

• The Postalytics and ActiveCampaign integration enhances marketing strategies by automating direct mail, providing a tangible complement to digital channels.
• This powerful combination allows businesses to create personalized, effective marketing campaigns that boost ROI and meet customer communication preferences.