Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced the appointment of Bob Lord to its Board of Directors, effective immediately. With over three decades of industry expertise, Lord's addition is expected to significantly contribute to IAS's mission of advancing media measurement and optimization.

1. Bob Lord’s Background:

• Industry Expertise: Over 30 years of experience in marketing, media, and technology.
• Key Roles:
  • IBM: Senior Vice President, Chief Digital Officer, and Senior Vice President of Worldwide Ecosystems & Cognitive Applications.
  • AOL: President, responsible for AOL Technology Platforms and early programmatic media platforms.
  • Razorfish: Global CEO from 2002 to 2013.

2. Impact on IAS:

• Leadership Insight: Lord’s extensive experience in digital transformation is expected to bring valuable insights.
• Innovation Drive: His knowledge in leveraging data and emerging technologies aligns with IAS’s goals of innovation in media measurement.

3. Statements from Leadership:

• Lisa Utzschneider, CEO of IAS: Expressed excitement about Lord’s appointment and the expected contribution to media quality and customer engagement.
• Bob Lord: Voiced honor in joining the board and enthusiasm to support IAS’s mission for trust and transparency in digital media.

4. Additional Contributions:

• Board Membership: Lord is also a Board Member at Finance of America, Inc.
• Academic Background:
  • MBA from Harvard University.
  • B.S. in Industrial Engineering and Operations Research from Syracuse University.
  • Executive Fellow at Harvard Business School, teaching “Scaling Technology Ventures.”

Bob Lord’s appointment to the IAS Board of Directors marks a significant step in strengthening the platform’s leadership in media measurement and optimization. His extensive experience in digital transformation and technology will likely enhance IAS’s strategic direction and innovation efforts.