New recognition complements AWS Advertising and Marketing Technology Competency achieved earlier.

Blueshift, the leading provider of highly personalized, customer-centric engagement solutions, is excited to announce its acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This certification underscores Blueshift's commitment to utilizing AWS's cloud infrastructure to deliver secure and innovative customer marketing solutions.

• Significance of AWS ISV Accelerate Program:

  • The AWS ISV Accelerate Program helps ISVs drive new business and accelerate sales cycles.
  • Connects ISVs with AWS customers and leverages AWS Sales organization.
  • Deepens Blueshift's collaboration with AWS to enhance cloud security, scalability, and performance.

• Blueshift's Commitment and Vision:

  • Mehul Shah, CTO of Blueshift, highlights the significance of joining the AWS ISV Accelerate Program.
  • Emphasizes the enhancement of Blueshift's cloud-native CDP platform.
  • Aims to provide customers with greater value through the AWS Marketplace.

• Program Benefits and Opportunities:

  • Access to AWS’s go-to-market resources, technical enablement, and co-selling support.
  • Accelerates the adoption of Blueshift's CDP and cross-channel marketing solutions.
  • Benefits a broader spectrum of industries, driving innovation in customer engagement.

• Recognition and Competency:

  • Blueshift’s presence on the AWS Marketplace and the Advertising and Marketing Technology Competency.
  • Amit Raghavan, GM of Partnerships, highlights the collaboration’s impact on delivering secure and scalable solutions.
  • Positions Blueshift for continued growth and exceptional value delivery to customers.

• AWS Advertising and Marketing Technology Competency:

  • Obtained by Blueshift in 2023, showcasing technical proficiency and customer success.
  • Demonstrates ability to deliver personalized customer experiences across all channels.
  • Leverages data and analytics to drive marketing effectiveness and optimize campaigns at scale.
  • Integrates seamlessly with AWS cloud services.

Blueshift's acceptance into the AWS ISV Accelerate Program marks a significant milestone in enhancing its customer engagement solutions. By leveraging AWS’s cloud infrastructure, Blueshift is poised to deliver innovative, secure, and scalable marketing solutions, ensuring exceptional value and growth for its customers across various industries.