Marketers often drown in data—but now BlueOcean aims to turn that flood into a fast-flowing river of insights. The company today announced a marketing-specific, agentic AI platform designed to deliver contextual, actionable intelligence for brand leaders, from the C-suite to on-the-ground practitioners.

Early adopters, including AWS, Cisco, Databricks, Intel, Microsoft, Roche, and SAP, report up to a 97% improvement in operational efficiency, freeing teams to focus on strategy and creativity rather than manual reporting.

Built by Marketers, for Marketers

The platform combines five years of proprietary data drawn from over 3,000 sources, including Nielsen, Shopify, and Yelp!, with purpose-built AI agents. The goal: deliver clarity where generic AI tools often fall short.

BlueOcean’s Spark™ engine enables marketers to instantly answer strategic questions like:

• How did ad spend last quarter impact brand awareness relative to competitors?

• What tactics are competitors using to drive growth?

• When and why did my brand experience reputation dips last year?

Results are presented in enterprise-ready dashboards, including the BlueScore™, a cumulative measure of five brand reputation factors: awareness, distinctiveness, consistency, impact, and trust. Teams can benchmark their performance against competitors in real time.

From Efficiency to Creativity

“When clients see the platform in action, they immediately recognize the impact: weeks of work reduced to minutes and insights ready to fuel creativity,” said Liza Nebel, Co-founder and COO of BlueOcean. “Our agents act like a team of creative strategists, always on and ready to go.”

The platform doesn’t just provide raw numbers—it delivers context-aware, actionable insights that marketers can act on immediately, whether for strategic planning or crafting social media content.

Beyond Generic AI

Unlike broad GPT-style solutions with a marketing wrapper, BlueOcean’s platform leverages a proprietary dataset spanning thousands of brands and market dynamics, continuously updated to provide a 360-degree view of brand performance. By integrating financial, SEO, news, and brand-owned content, it ensures near-instant, relevant insights that fuel bold, informed decisions.

“Only 13% of brands say their insights support bold creativity, and over half struggle to make timely decisions,” said Grant McDougall, Co-founder and CEO of BlueOcean. “We built a system that puts key insights at marketers’ fingertips and turns them into action—from high-level strategy to day-to-day content creation.”

As CMOs and marketing teams face increasing pressure to deliver measurable results across multiple channels, BlueOcean’s platform promises to bridge the gap between data and decision-making, offering a combination of speed, depth, and creative guidance that generic AI tools can’t match.

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