customer data platforms
Published on : Feb 22, 2024
Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data Platforms. We believe this industry recognition marks a major milestone for CDPs and the maturity of the space on a global scale.
BlueConic differentiates from other vendors for its:
“Companies across industries have unprecedented opportunities to collect customer data, but often struggle to derive meaningful insights or take effective actions based on that data, especially when it’s housed in data warehouses and removed from the immediate customer experience,” said Cory Munchbach, CEO of BlueConic. “Our comprehensive, purpose-built platform, coupled with an unparalleled customer experience, empowers our innovative customers to unlock a wealth of insights and act faster so they can achieve better returns on their data. We have, and always will, make both the operational efficiencies and performance success of marketers our north star.”
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