Pioneers in Their Respective Fields Join Forces to Establish an Unprecedented Customer Data Operating System

BlueConic, a leading customer data platform (CDP), has announced its acquisition of Jebbit, a premier first-party data-capture and experience-creation software for marketers. This strategic merger results in the creation of the industry’s first-ever Operating System for Customer Data.

Strategic Acquisition

• Acquisition Announcement: BlueConic acquires Jebbit to expand its capabilities in customer data management.
• New Offering: The acquisition creates the industry’s first Operating System for Customer Data.
• CEO’s Statement: Cory Munchbach, CEO of BlueConic, expressed excitement about the merger and its potential to offer enhanced capabilities for marketers, providing deeper insights, actionable strategies, and growth acceleration.

Jebbit’s Role and Capabilities

• Data-Capture Tools: Jebbit provides interactive tools such as custom quizzes, surveys, and lookbooks.
• No-Code Interface: Jebbit’s no-code, AI-driven experience creator interface facilitates easy data collection for marketers.
• Data Integration: Jebbit’s first-party data, combined with BlueConic’s enterprise data, creates comprehensive customer profiles.
• Clean Room: Profiles can be anonymized in the BlueConic Clean Room for advanced segmentation and channel activation.

Jebbit’s Mission

• Tom Coburn’s Statement: Tom Coburn, CEO and Co-Founder of Jebbit, emphasized the mission to create engaging, assumption-free digital experiences that uncover customer interests and preferences.
• Enhanced Customer Understanding: The merger aims to redefine customer profiles with diverse data types.

Expanded Global Reach

• Customer Base: The combined entity will serve an expanded global customer base of over 500 clients.
• Commitment to Innovation: The acquisition highlights both companies' dedication to innovation and customer-centric solutions in the competitive marketing landscape.
• Significant Milestone: The acquisition of Jebbit by BlueConic marks a major development in the CDP industry, introducing a groundbreaking platform for customer data management.
• Future Outlook: The merger is set to offer marketers unprecedented tools for data-driven strategies and growth.