Bloomreach, a leader in e-commerce personalization, has announced a game-changing update to its marketing automation platform, Bloomreach Engagement. The platform now features autonomous Loomi AI capabilities, allowing marketers to build omnichannel campaigns in minutes instead of weeks. This leap in efficiency promises to revolutionize marketing roles by enhancing personalization, broadening reach, and driving strategic business impact.

• Rapid Campaign Creation:
  With Loomi AI, what once took weeks to accomplish can now be done in a matter of minutes. Marketers prompt the AI, which then builds entire workflows in seconds.

• Full Control & Flexibility:
  Marketers retain complete control over the campaigns, with the ability to refine workflows, create content, run tests, and adapt strategies as needed.

• Scalability Across Channels:
  Bloomreach Engagement supports over 15 channels, allowing marketers to seamlessly scale campaigns across customer touchpoints, from email to social media.

• Enhanced Strategic Role:
  By automating time-consuming tasks, Loomi AI enables marketers to focus on complex, revenue-driven strategies that enhance customer experience and profitability.

Industry Impact:

A recent survey showed that creating a single email campaign can take marketers up to two weeks. With customers engaging across multiple channels, omnichannel campaigns can take more than a month to build. Bloomreach Engagement’s AI solution streamlines this entire process, ensuring marketers spend less time executing and more time innovating.

Quotes from Leadership:

Anirban Bardalaye, Chief Product Officer of Bloomreach, stated, "We’re ensuring marketing teams focus where it matters most. Loomi AI will unleash the true potential of marketers everywhere, shifting their role from execution to strategic innovation."

Bloomreach's Proven ROI:

Bloomreach already boasts a remarkable 251% ROI for its Engagement platform users. With the new Loomi AI integration, this number is expected to rise as marketers can achieve more in less time, with greater personalization and scale.

By incorporating Loomi AI, Bloomreach Engagement is reshaping the future of marketing automation, empowering teams to execute faster, strategize deeper, and deliver unparalleled business impact. Tune in to the Edge Summit live stream to explore more about these innovations.