Bloomreach is giving product-listing pages a much-needed upgrade. The company unveiled Personalized Media in-Grid, a new capability that transforms traditional product grids into dynamic storytelling environments. Instead of static rows of items, retailers can now weave videos, buying guides, promotions, and intelligent recommendations directly into the browsing experience.

The update builds on Bloomreach Discovery, the company's AI search solution, and extends the platform’s connected value across marketing and conversational commerce. The result is a more fluid, contextual shopping journey that merges discovery, education, and personalization—without adding engineering overhead.

This release arrives as retailers push for higher engagement and more curated online experiences. Product-listing pages still generate massive traffic, but most remain functional rather than persuasive. Bloomreach sees this as untapped real estate for narrative-driven commerce.

Turning Grids Into Guided Experiences

Personalized Media in-Grid allows merchandisers to place rich content between search results and category listings. Instead of forcing shoppers to leave the grid to learn more, retailers can surface videos, how-to guides, seasonal themes, and cross-sell prompts right where decisions happen.

Jordan Roper, GM and VP of Product for Bloomreach Discovery, says the goal is simple: give retailers a way to turn every scroll into a moment of relevance. Today’s shopping journey blends inspiration with intent, and the new feature helps retailers meet shoppers with content that informs and nudges purchase decisions.

Built for Scale — Without Extra Engineering

Bloomreach’s approach prioritizes usability at scale. Merchandisers can choose the exact slot placement, preview changes in context, and schedule content across categories or queries. After the initial integration, teams can manage the entire experience without additional development support.

This shift matters. Many brands struggle to customize PLPs without constant engineering work. Personalized Media in-Grid brings no-code control to a traditionally rigid surface, allowing marketing and merchandising teams to move faster and test more.

Precision Targeting and Personalization

The new capability connects with Bloomreach Engagement and Bloomreach Clarity, enabling targeted content delivery and conversational experiences. Retailers can tailor messages to specific audiences or trigger personalized recommendations through the platform’s segmentation and AI models.

It’s a move that brings Bloomreach closer to a fully agentic shopping platform—one where AI governs not just search and recommendations, but placement, messaging, and real-time shopper interactions.

Measuring What Matters

Performance tracking is built in through Discovery’s analytics, with extended reporting available in Engagement dashboards. Retailers can assess which content formats drive higher engagement or conversion, giving them clearer insight into how storytelling impacts revenue.

A Strategic Step for Retail AI

With AI reshaping the retail ecosystem, Bloomreach’s update positions product grids as a new frontier for engagement. Rival platforms have layered personalization into recommendation engines, but few have reimagined the grid itself. Personalized Media in-Grid turns this overlooked space into a programmable, adaptive channel — one that blends branding and commerce without interrupting the buying flow.

For retailers seeking stickier PLPs and higher conversion across product-heavy pages, this feature delivers a direct path to more immersive and personalized shopping.

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