AI-powered personalization isn’t just a roadmap slide for Bloomreach anymore—it’s driving real revenue.

The digital experience platform Bloomreach announced it surpassed $260 million in annual recurring revenue (ARR) in 2025, closing the year with its strongest quarter in company history. The company also reported positive free cash flow and record net new ARR, signaling operational maturity alongside growth.

At the center of that momentum is Loomi AI, Bloomreach’s agentic AI platform, which is quickly becoming embedded across its customer base.

“We were built for this moment,” said Raj De Datta, co-founder and CEO of Bloomreach. “Using AI to personalize the customer experience has been our mission from day one, and as AI advances, the value we can provide just continues to compound.”

Agentic AI Moves From Hype to Adoption

Nearly half of Bloomreach’s customers now use at least one agent or next-generation AI tool within the platform—a figure that has more than doubled over the past year. Even more telling: the number of customers running four or more AI agents has quadrupled in the same timeframe.

That’s not experimental usage. That’s operational integration.

Bloomreach’s Loomi AI agents span marketing automation, customer journey decisioning, product discovery, and conversational commerce. Instead of layering AI onto isolated tasks, the company is pushing an “agentic platform” model—autonomous systems that interpret intent, generate content, optimize journeys, and act in real time.

The approach reflects a broader shift in martech. AI is no longer confined to predictive analytics dashboards; it’s embedded into workflows that execute.

Holiday Season Proves the Model

Performance during the 2025 holiday shopping season offered a real-world stress test.

Bloomreach reported a 113% increase in shopper engagement through its conversational shopping agent. Meanwhile, its marketing agents delivered a reported 2x increase in value per email for customers like Sideshow.

For retailers facing increasingly crowded digital channels, engagement gains at scale matter. Email performance improvements alone can significantly shift revenue outcomes during peak commerce windows.

The data suggests that conversational agents and AI-driven personalization are no longer experimental features—they’re measurable growth levers.

Product Innovation Expands Loomi’s Reach

Bloomreach spent 2025 deepening Loomi AI’s capabilities.

New innovations include:

• AI decisioning across customer journeys

• Personalized “media in grid” for product discovery

• Continued rollout of marketing agents

• Loomi Connect, which integrates product discovery through Model Context Protocol (MCP)

The MCP integration is particularly notable. It allows Bloomreach’s search and discovery intelligence to be accessed through platforms like ChatGPT, effectively bringing ecommerce intelligence into conversational AI ecosystems.

That move aligns with a broader industry reality: search and discovery are shifting toward AI-driven interfaces. Brands that fail to integrate into these environments risk losing visibility at the point of intent.

Customer Expansion and Global Footprint

Bloomreach expanded its customer roster in 2025, adding brands such as ThirdLove, ALDO, Halfords, and SPANX. It also deepened relationships with existing enterprise clients like Next and Desigual.

Geographically, the company launched a new data center serving Australia and New Zealand and expanded operations in Spain and Italy. Those moves signal growing demand for localized AI infrastructure—especially as data residency and compliance requirements intensify globally.

Strategic Partnerships Strengthen Ecosystem

Bloomreach’s ecosystem strategy also matured in 2025.

The company achieved Retail Competency designation from Amazon Web Services and launched its products on AWS Marketplace, broadening enterprise accessibility. Partnerships with Databricks and Captain Up further embed Bloomreach into modern data and engagement stacks.

As composable commerce architectures gain traction, interoperability is critical. AI personalization engines must plug seamlessly into data platforms, cloud providers, and customer engagement tools. Bloomreach appears focused on ensuring Loomi AI operates within that ecosystem rather than alongside it.

Industry Recognition and Competitive Context

In 2025, Bloomreach was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs and a Leader in the Gartner Magic Quadrant for Personalization Engines. It also landed on the Inc. 5000 list of America’s fastest-growing private companies.

The recognition reinforces Bloomreach’s positioning in a crowded personalization market that includes legacy marketing clouds and emerging AI-native platforms.

What differentiates Bloomreach now is its emphasis on “agentic” execution. Many competitors offer predictive segmentation or recommendation engines. Fewer are deploying autonomous AI agents that actively manage campaigns and journeys in real time.

With $260 million in ARR and positive free cash flow, Bloomreach has moved beyond startup phase experimentation. It’s operating at scale.

The Bigger Picture: Personalization in the Agent Era

Personalization has long been a marketing ambition. AI has finally made it operationally viable.

But the battleground is shifting again. As conversational AI platforms increasingly mediate search, browsing, and purchasing, personalization engines must operate across both traditional channels and AI-native surfaces.

Bloomreach’s integration of product discovery into conversational ecosystems hints at where the market is headed. The next frontier isn’t just personalized emails or product grids—it’s influencing AI-driven interactions before a shopper ever lands on a website.

If 2025 was about scaling agent adoption, 2026 may be about embedding those agents everywhere customers interact.

The Bottom Line

Bloomreach’s $260 million ARR milestone is more than a financial headline. It’s validation that agentic AI is moving from experimental to essential in ecommerce personalization.

With nearly half its customer base running AI agents, expanding global infrastructure, and deepening ecosystem partnerships, Bloomreach is positioning Loomi AI as the operating layer for intelligent commerce.

As AI reshapes how consumers discover and shop, personalization platforms will either evolve—or fade. Bloomreach is clearly betting on evolution.

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