Bloomreach Partners with SCAYLE to Enhance Omnichannel Ecommerce Personalization | Martech Edge | Best News on Marketing and Technology
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Bloomreach Partners with SCAYLE to Enhance Omnichannel Ecommerce Personalization

ecommerce and mobile ecommerce collaboration

Bloomreach Partners with SCAYLE to Enhance Omnichannel Ecommerce Personalization

Bloomreach Partners with SCAYLE to Enhance Omnichannel Ecommerce Personalization

Business Wire

Published on : Jun 20, 2024

Bloomreach, a leading platform for ecommerce personalization, has announced a partnership with SCAYLE, an ecommerce platform trusted by enterprise retailers.

Purpose: The collaboration aims to enhance omnichannel customer journeys by leveraging SCAYLE’s commerce platform and Bloomreach’s AI-driven personalization capabilities.

Partnership Details

  • SCAYLE's Role:
    • Provides an intuitive and flexible commerce platform.
    • Trusted by enterprise retailers.
  • Bloomreach's Role:
    • Empowers businesses to deliver personalized experiences across digital channels.
    • Combines unified customer and product data with AI-optimization.

Key Features and Benefits

  • Integration Highlights:
    • Real-time data and AI for personalized customer experiences at every touchpoint.
    • Composable and headless commerce solution.
    • Powered by Loomi, Bloomreach’s AI built for commerce.
  • Business Impact:
    • Enables rapid scaling of personalization efforts.
    • Enhances operational efficiency.
    • Connects brands with customers in unprecedented ways.

Statements from Executives

  • Steven Fockema Andreae, Head of Partnerships, SCAYLE:
    • “Their personalization, marketing automation, and discovery products complement SCAYLE’s focus on providing great customer experiences at ease.”
    • Anticipates creating meaningful experiences that drive growth and differentiation.
  • Florian Lillig, VP Sales DACH, Bloomreach:
    • “Enabling retailers and brands to deliver exceptional personalization and commerce experiences has always been our goal at Bloomreach.”
    • Excited about partnering with SCAYLE to accomplish new milestones.
  • Summary: The partnership between Bloomreach and SCAYLE is set to revolutionize omnichannel customer journeys by combining flexible commerce platforms with real-time, AI-driven personalization.
  • Future Outlook: Anticipation for innovative developments and enhanced customer experiences as a result of this collaboration.