Bloomreach Integrates NVIDIA NIM AI to Revolutionize Ecommerce Search and Personalization | Martech Edge | Best News on Marketing and Technology
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Bloomreach Integrates NVIDIA NIM AI to Revolutionize Ecommerce Search and Personalization

ecommerce and mobile ecommerce technology

Bloomreach Integrates NVIDIA NIM AI to Revolutionize Ecommerce Search and Personalization

Bloomreach Integrates NVIDIA NIM AI to Revolutionize Ecommerce Search and Personalization

Business Wire

Published on : Sep 4, 2024

Bloomreach, a leader in ecommerce personalization, has announced a major upgrade to its search and merchandising platform by integrating NVIDIA NIM embedding microservices. This development, in addition to Bloomreach’s previous integration of Google Cloud AI, positions the platform at the forefront of ecommerce search technology.

  • NVIDIA NeMo Platform:

    • Enhanced Search Relevance: Utilizes NVIDIA NeMo for deeper search relevance and flexible customization by commerce teams.
  • Advanced AI Technologies:

    • Low-Latency Performance: Leverages NVIDIA software including CUDA, Triton Inference Server, and TensorRT to optimize inference.
  • Loomi AI™ Integration:

    • Powerful Search Engine: Combines Loomi AI™ with NVIDIA’s advanced technology to deliver a next-generation search engine that handles complex, long-tail searches with precision.

Benefits and Impact

  • Revolutionized Search Technology:

    • Core Re-architecture: Bloomreach has fundamentally re-architected its core search technology to offer unprecedented search relevance.
  • Enhanced Flexibility and Performance:

    • Customized Online Shopping Experience: The integration enables a more customized and flexible shopping experience, enhancing the ability to find products suited to individual needs.
  • Continual AI Advancements:

    • Cutting-Edge Models: Ensures Bloomreach’s AI models are continually advanced, maintaining its leadership in ecommerce search solutions.
  • Xun Wang, Chief Technology Officer, Bloomreach: “Ecommerce search is at a dramatic turning point. With the integration of NVIDIA NeMo, we have revolutionized our search technology, unlocking new levels of relevance for businesses and consumers globally.”

  • Azita Martin, VP of AI for Retail, Consumer Packaged Goods and Quick-Service Restaurants, NVIDIA: “The integration of NVIDIA NeMo into Bloomreach’s platform will provide a customized online shopping experience with greater flexibility, performance, and relevance.”