Patent-pending technology launched in the US with DC Lottery campaign

Blis has announced the launch of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. This innovative tool addresses the challenges of traditional campaign measurement, representing a significant advancement in privacy-first, omnichannel advertising effectiveness.

Overcoming Measurement Challenges

• Multi-Channel Advertising: With the rise of multi-channel advertising and the decline of cookie-based tracking, measuring campaign impact has become challenging.
• Comprehensive Measurement: Smart Holdout Groups enables marketers to measure their entire audience across all channels without relying on cookies or IDs.

Technology and Functionality

• Patent-Pending Technology: Links campaign spending to key outcome indicators like brand lift, store visit lift, and sales lift.
• Machine Learning: Generates statistically balanced targeted and control groups (A/B testing) based on seven independent data points, including demographics and household characteristics.
• Movement Data: Uses Blis' movement data to understand human patterns and create buffer zones to minimize cross-pollination between control and exposed groups.

Real-World Application

Case Study: DC Lottery and FuseIdeas

• Campaign Objective: Promote a multiplier instant scratch game.
• Results:
  • Store visit uplift of 67%.
  • 160% increase in likelihood to buy across all campaign channels.
• Client Feedback: FuseIdeas and DC Lottery praised Blis for providing comprehensive insights and demonstrating the true business impact of their campaigns.

Client Testimonials

• Tracie Chinetti, VP of Integrated Media, FuseIdeas: Highlighted Blis' ability to deliver full-funnel offerings and precise reach at scale.
• Jayre Reaves, Director of Marketing and Communications, DC Office of Lottery and Gaming: Emphasized the importance of holistic, privacy-first campaign insights provided by Smart Holdout Groups.

Blis' Smart Holdout Groups offers a groundbreaking solution for omnichannel campaign measurement. By leveraging advanced technology and privacy-first principles, it provides marketers with the tools needed to achieve accurate, comprehensive, and actionable insights.