Blain’s Farm & Fleet, the Modern General Store trusted by generations of Midwestern shoppers, has been honored with multiple national awards recognizing excellence in customer loyalty, marketing innovation, and data-driven personalization.

At the 2025 Loyalty360 Expo, Blain’s received top recognition across four major categories, including:

• Best in Class – Customer Centric Brand

• Best in Class – Loyalty Program Design

• Platinum – Co-Brand/Private Label Credit Card Offerings

• Silver – Offer, Incentive, and Reward Design

These awards spotlight the strategic evolution of the Blain’s Rewards program, powered by SessionM, a Mastercard company, and its ability to deliver seamless, omnichannel experiences for loyal customers.

“We’re incredibly honored by these awards because they reflect our team’s focus on creating truly personal, valuable experiences for our neighbors,” said Aly Blawat, Senior Director of Customer Strategy. “These recognitions validate that we’re listening to our customers and building programs that make a difference in their everyday lives.”

Participation in the Blain’s Rewards program grew 15% year-over-year in online channels, demonstrating its impact in building lasting digital engagement.

Award-Winning Email Marketing at Optimove Connect

Blain’s was also awarded the prestigious 2025 Heptagon Award for Best Email Campaign at Optimove Connect for its inventive “Puppy Stream” campaign—an empathetic, 10-touchpoint email journey tailored for new puppy owners. The series combined personalized content, timely tips, and curated product suggestions to guide customers through the joys and challenges of puppy parenting.

A Consistent Leader in Customer Experience

These newest accolades build on an impressive track record for Blain’s Farm & Fleet, which has received multiple national recognitions over the past year, including:

• USA Today – America’s Top Retailers & Customer Service Champions (2024)

• Newsweek – Best Online Shops (Fourth consecutive year – 2024)

• Forbes – America’s Best Large Employers (Seventh consecutive year – 2024)

Blain’s Farm & Fleet

Founded in 1955, Blain’s Farm & Fleet operates 45 locations across Illinois, Iowa, Wisconsin, and Michigan, offering a wide selection of automotive, pet, home, farm, and outdoor products. A trusted Modern General Store, Blain’s is dedicated to combining value, quality, and service for every customer.

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