marketing insights
PR Newswire
Published on : Feb 27, 2026
In a market where AI-driven discovery increasingly shapes B2B buying decisions, third-party validation carries new weight.
Blackpearl Group’s B2B Rocket has been named a Top 1% Sales Software Product in the 2026 Best Software Awards by G2—a distinction based entirely on verified customer reviews.
For Blackpearl, the recognition does more than add a badge to its website. It reinforces the company’s broader pitch: democratizing access to data and AI for US sales and marketing teams, particularly small and mid-sized businesses (SMEs) competing against larger, better-resourced rivals.
G2’s Best Software Awards are determined using a proprietary algorithm that blends verified user reviews with market presence data. To qualify, products must have received at least 10 approved reviews during the 2025 calendar year, and only reviews from that evaluation window count toward scoring.
In other words, this isn’t a legacy reputation award. It reflects recent, active user sentiment.
That distinction matters more than ever. As buyers increasingly rely on AI search engines and conversational assistants to evaluate software vendors, platforms like G2 often supply the “answer layer” data that informs recommendations. Credible, review-backed performance signals now influence not only human buyers but also AI-generated shortlists.
Godard Abel, co-founder and CEO of G2, underscored this dynamic, noting that products must earn recommendation in what he called the “answer moment”—when AI platforms surface solutions based on trusted data.
In practical terms, strong review performance now feeds discoverability in AI-assisted buying journeys.
Since joining Blackpearl Group in July 2025, B2B Rocket has been integrated into the company’s Pearl Engine, Blackpearl’s core data and AI orchestration layer.
According to CEO Nick Lissette, the platform has gained traction by helping US sales and marketing teams move from raw data to action more quickly. Rather than acting as a standalone prospecting tool, B2B Rocket operates within a broader AI system designed to identify “next best customers” and prioritize engagement.
That positioning taps into a broader B2B trend: sales teams are under pressure to increase pipeline efficiency without increasing headcount. Generic lead lists and spray-and-pray outreach models are losing ground to precision targeting powered by AI.
The value proposition is straightforward:
Surface high-intent prospects faster
Automate prioritization
Convert insight into workflow-ready action
For SMEs, this shift can narrow the competitive gap with enterprise players that historically had deeper data resources and advanced analytics teams.
Recognition in G2’s Top 1% is also strategically timed. B2B software discovery is undergoing structural change:
Buyers are conducting more self-guided research.
AI assistants are summarizing and recommending vendors.
Review platforms are becoming primary trust signals.
Being visible in these ecosystems isn’t optional. It’s table stakes.
Awards grounded in verified user reviews carry greater credibility than vendor-submitted case studies or analyst briefings. They also influence algorithmic visibility, shaping how products appear in AI-curated responses.
In that sense, B2B Rocket’s placement isn’t just reputational—it’s distribution leverage.
Blackpearl’s broader mission centers on making AI-driven sales intelligence accessible to smaller organizations. While large enterprises have long invested in advanced CRM customization and predictive analytics, SMEs often struggle with fragmented tools and limited internal data science expertise.
By embedding B2B Rocket into its Pearl Engine, Blackpearl aims to:
Reduce tool sprawl
Centralize customer intelligence
Tie AI recommendations directly to measurable sales outcomes
This aligns with a wider industry shift away from standalone AI “assistants” toward orchestrated systems with shared context and outcome accountability.
The question heading into 2026 isn’t whether AI belongs in sales workflows. It’s whether it can produce measurable revenue impact at scale.
G2’s Top 1% recognition suggests customers believe B2B Rocket is delivering on that promise.
For competitors in the sales tech and revenue intelligence space, the message is clear: verified customer performance is becoming a competitive moat.
In the AI-driven answer economy, visibility must be earned with proof—not positioning.
For Blackpearl Group, the award strengthens its credibility in the US market and supports its strategy of pairing AI orchestration with actionable sales execution.
As buying journeys grow more autonomous and AI-mediated, products that win both customer trust and algorithmic validation will likely pull ahead.
B2B Rocket’s Top 1% ranking positions it squarely in that conversation.
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