BizzyCar made its name helping dealerships tackle one of their most painful operational problems: recall management. Now, the company is pushing its AI deeper into the service lane.

The automotive MarTech provider has launched Service Engine, an AI-powered outbound service solution designed to identify service opportunities, engage customers via SMS, and book appointments automatically—without dealerships needing to add headcount or run manual campaigns.

The move signals a broader shift for BizzyCar: from a recall-focused specialist to a full-service AI engagement engine aimed squarely at dealership profitability.

From Recall Automation to Revenue Growth

Service departments are under mounting pressure. Fixed ops margins are tightening, customer expectations for instant responses are rising, and staffing remains a chronic challenge. Filling service bays consistently—especially with customer-pay work—has become a growth problem, not just an operational one.

Service Engine is BizzyCar’s answer.

Built on the same AI foundation as its recall management platform, the new solution automates outbound service engagement end to end. The system identifies eligible service opportunities, initiates two-way SMS conversations, answers questions, and schedules appointments directly into the dealership’s scheduler.

According to BizzyCar, the AI agent driving these interactions delivers a 52% conversion rate, outperforming traditional human call centers at a fraction of the cost.

That performance metric matters in a category where outbound service calls often struggle to break through voicemail and low response rates.

Dealer Demand Drove the Expansion

BizzyCar says Service Engine wasn’t a speculative product—it was built in response to direct dealer demand.

After seeing success with recall campaigns and mobile service coordination, dealerships pushed BizzyCar to extend the same AI-driven approach to non-recall service opportunities and broader customer engagement.

“Dealers are under constant pressure to keep service lanes full without adding staff,” said Ryan Maher, CEO of BizzyCar. “Service Engine lets them do just that.”

The expansion reflects a larger industry trend: AI agents moving beyond single-use cases into persistent, multi-purpose customer engagement roles.

AI Built for the Service Lane—Not Just Marketing

Unlike generic messaging automation tools, Service Engine is purpose-built for service operations. The AI agent understands dealer-specific rules, remembers past conversations, and adapts responses based on service history and customer context.

The system can autonomously manage campaigns for:

• Driving first service visits

• Managing next service intervals

• Recovering declined services

• Reengaging lost or inactive customers

Only when a conversation hits a predefined threshold—based on dealer-defined rules—does the AI hand the interaction to a human BDC agent. When that happens, staff receive a concise summary, allowing them to step in without restarting the conversation.

This “humans in the loop” model aims to balance automation scale with customer experience—an increasingly important distinction as dealerships experiment with AI-driven communications.

How Service Engine Works in Practice

At a workflow level, Service Engine automates what is typically a fragmented, manual process:

• BizzyCar identifies service opportunities from dealership data

• The platform launches outbound SMS campaigns on the dealer’s behalf

• The AI agent manages conversations and books appointments

• Only flagged interactions are escalated to dealership staff

• Appointments sync directly with the dealer’s scheduling system

• All activity and performance data flows into the Service Engine dashboard

For dealerships, the appeal is simple: more booked appointments, fewer manual touchpoints, and clearer visibility into what’s driving results.

Centralized Data and Operational Visibility

Service Engine also functions as a centralized command center for service engagement.

Through DMS integration, the platform brings together customer profiles, service history, conversations, and appointments into a single interface. BDC agents and service staff can view both AI-handled and AI-escalated interactions, access detailed customer records, and schedule appointments that write directly back to the dealer’s systems.

Managers, meanwhile, gain real-time insight into both AI and human performance—tracking appointment volume, show rates, and team-level metrics from the Service Engine dashboard.

That level of transparency is critical as dealerships evaluate whether AI is actually improving outcomes—or just shifting workload.

Why This Matters for Automotive MarTech

Service Engine underscores a growing pattern across MarTech and vertical SaaS: AI agents are becoming operational employees, not just marketing tools.

In automotive retail, where margins are thin and labor is expensive, AI-driven service engagement offers a compelling value proposition. Automating outbound service doesn’t just save time—it directly impacts revenue, retention, and long-term customer value.

By extending its AI beyond recalls into everyday service operations, BizzyCar is positioning itself at the intersection of customer experience, revenue operations, and automotive MarTech.

If the promised conversion rates hold up at scale, Service Engine could push more dealerships to rethink how much of their service engagement really needs to be human-led.

Availability

Service Engine will be officially rolled out at NADA Show 2026 and will be available as an add-on for dealerships already using BizzyCar’s Recall Management platform. Onboarding includes DMS-based service interval configuration and setup for BDC agents and managers.

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