In a competitive field packed with digital-first innovation, Bizzabo has once again earned its stripes. The Event Experience Operating System (EEOS) was named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms—marking its second consecutive year in this coveted spot.

For those watching the future of event tech unfold, this recognition isn’t just about platform features—it’s about staying power, strategic clarity, and the ability to adapt in a world where hybrid, in-person, and virtual events are all part of the equation.

“This recognition reflects the trust our customers place in us to deliver extraordinary event experiences,” said Eran Ben-Shushan, CEO and cofounder of Bizzabo. “As the industry evolves, we’re staying ahead through continuous innovation.”

Why Gartner's Recognition Matters

The Gartner Magic Quadrant is the gold standard in tech evaluation. Vendors are ranked on two axes—Ability to Execute and Completeness of Vision—which together shape their placement into one of four categories: Leaders, Challengers, Visionaries, or Niche Players.

Only a few platforms make it into the Leader quadrant, and those who do must demonstrate both consistent performance and strategic foresight. Bizzabo’s repeat placement suggests it’s more than a momentary contender—it’s a long-term force in the event marketing tech space.

What Sets Bizzabo Apart?

According to Gartner’s evaluation, Bizzabo stood out for several reasons:

• Attendee Experience Tools: Features like SmartBadge™ wearables and AI-powered networking enhance in-person engagement.

• Marketing & CRM Integrations: Seamless connectivity with martech stacks, including automation tools and CRMs.

• Customizable Agendas: Strong session personalization and agenda control features for hosted events and roadshows.

• Flexible Pricing: An increasingly important factor as organizations weigh ROI on tech spend.

• No-Code Tools: Marketers can build branded microsites, agendas, and registration flows without developer support.

For companies running anything from global conferences to executive roundtables, Bizzabo’s format-agnostic approach and robust backend offer flexibility without compromise.

A Unified OS for Events in Any Format

Bizzabo’s platform isn’t just a collection of features—it’s a unified operating system built to simplify complex logistics across virtual, in-person, and hybrid events.

That means one dashboard for:

• Audience registration and engagement

• Agenda building and personalization

• Sponsor activations and lead capture

• Post-event analytics and ROI tracking

Its ability to tie attendee behavior directly to business outcomes via embedded analytics also puts it in a strong position to serve CMOs and revenue teams—not just event planners.

Market Impact: Why This Matters Now

With enterprise buyers under pressure to streamline tech stacks and maximize event ROI, platforms like Bizzabo that offer both breadth and depth are becoming more valuable.

Here’s why this recognition matters:

• Trust and validation: For buyers, Gartner’s ranking is often a shortcut to building their shortlists.

• Risk reduction: Choosing a Leader category vendor typically means less risk in implementation and support.

• Performance credibility: Bizzabo’s inclusion proves it can scale with complex enterprise needs, while still prioritizing innovation.

And in a post-pandemic world where hybrid events are now the norm—not the exception—having a platform that can bridge physical and digital seamlessly is no longer a luxury.

What’s Next for Bizzabo?

With event marketers under increasing pressure to deliver data-backed results, Bizzabo’s continued investment in AI, real-time engagement, and cross-functional integrations is likely to keep it competitive.

The company is also riding the momentum of its presence at Cannes Lions and similar global stages, signaling a focus on high-visibility partnerships and continued category leadership.

Those interested in diving deeper can book a personalized demo through the company’s new Gartner campaign page.

Bizzabo at a Glance

• Named a Leader in 2025 Gartner Magic Quadrant for Event Marketing & Management Platforms

• Recognized for: attendee engagement, no-code tools, integrations, pricing flexibility

• Powers in-person, virtual, and hybrid events via a unified platform

• Positioned to lead in an era where event ROI and scalability are non-negotiable

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