The company has made strategic leadership hires and promotions to enhance customer experience on the Bitly Connections Platform and drive overall success for the business.

Bitly Inc., the leading Connections Platform, announces the promotion and appointment of several key leaders.

These changes are aimed at driving product innovation and business growth while enhancing Bitly’s position as a top workplace.

Impressive Growth in 2024

• Bitly has achieved 18% YOY workforce growth across engineering, finance, product development, and design.
• This strategic investment underscores Bitly's commitment to innovation and business expansion.

Leadership Appointments

• Jerome Alabado, Vice President of Financial Planning and Analysis
  • Responsibilities: Financial planning, budgeting, and forecasting.
  • Background: Leadership roles at public companies and high-growth startups, recently VP of Finance at ActiveCampaign.
• Lauren Schuman, Vice President of Product Growth
  • Responsibilities: Driving sustainable revenue growth, activation, monetization, and retention.
  • Background: Over 15 years of experience, previously with Mural and Mailchimp.
• Manu Jain, Vice President of Data
  • Responsibilities: Building Bitly's data platform, enhancing customer experience, and fueling innovation.
  • Background: Data and analytics leader with experience at PayPal, Wayfair, Meta, and McKinsey.
• Kelsey Stevenson, Chief Product and Technology Officer (Promotion)
  • Responsibilities: Enhancing technological capabilities and product innovation.
  • Background: Over four years with Bitly, extensive customer understanding, and over a decade of experience.
• Raphael Syed, Vice President of Engineering (Promotion)
  • Responsibilities: Defining vision and strategy for Bitly's engineering structure.
  • Background: Former CTO of a German start-up and engineering leader at Chronext.

CEO's Vision

• Toby Gabriner, CEO of Bitly, emphasizes the importance of investing in talent to drive strategic initiatives.
• The new leaders align with Bitly’s mission to create a collaborative, performance-led culture and shape the product vision.

Product Innovation: Bitly Pages

• Bitly's latest product enhancement, Bitly Pages, enables businesses to create, share, and convert end-to-end customer connections.
• Reflects Bitly’s progress in delivering reliable, scalable, and secure customer experiences.
• Strengthening the leadership team positions Bitly to evolve its Connections Platform.
• Focus on enhancing customer experiences and providing exceptional products and services globally.
• With a specialized leadership team, Bitly is well-equipped to leverage data for informed product, financial, and strategic decisions.