Using VISPER Live, Strack & Van Til saw a 54% increase in its shopper retention rate within 90 days of deployment.

Birdzi, renowned for its comprehensive customer intelligence and engagement ecosystem in the supermarket industry, has announced its latest advancement: VISPER Live. Building on the success of the industry-leading VISPER solution, this new platform sets a new industry standard for shopper engagement and outreach, offering advanced levels of personalization that meet modern consumer expectations.

• Custom Audience Engagement:

  • VISPER Live allows grocers to tailor outreach to custom audiences continuously.
  • Unlike previous VISPER campaigns, which typically last two weeks and target one core audience, VISPER Live runs ongoing campaigns and engages with multiple defined audiences weekly.

• Intelligently Responsive Campaigns:

  • Utilizes a retailer’s entire catalog, historical purchasing patterns, and proprietary KIC scores to generate highly valuable promotions.
  • Personalized offers appear seamlessly in mobile and desktop coupon galleries, offering convenience and efficiency for shoppers.

• Complete Retailer Control:

  • Brands maintain full control over VISPER Live operations, allowing for customization to meet specific goals and needs.

Impact on Retailers

Since its implementation in September 2023, VISPER Live has significantly benefited long-time Birdzi customer Strack & Van Til:

• Customer Retention: Increased by 54% within 90 days of deployment.
• Email Campaign Success: Open rates reached 66.7%.
• Loyalty Program Growth: Achieved a 12% increase in membership.
• Customer Engagement: Boosted weekly spending and customer visits.

Michael Tyson, Chief Marketing & Merchandising Officer at Strack & Van Til, commented:

“VISPER Live has delivered valuable savings to our loyal customers, who have responded incredibly well to this unmatched level of personalized outreach. Since implementation, we have witnessed lifts in weekly spending and customer visits, along with 12% growth in loyalty program membership.”

CEO’s Vision

Shekar Raman, CEO and co-founder of Birdzi, expressed his excitement:

“We’re already seeing fantastic initial results as VISPER Live redefines personalized customer engagement. Birdzi is passionate about re-imagining the personal grocery store touch of the past using today’s AI-powered technology. We’re thankful to collaborate with our valued retail customers to develop and continually evolve our advanced and award-winning products.”

Birdzi’s VISPER Live is a groundbreaking tool that transforms shopper engagement with advanced personalization. Its innovative features offer substantial benefits for retailers, enhancing customer loyalty and engagement through tailored, intelligent campaigns.