This is the Out-of-Home Leader’s Fourth Global Expansion since September 2023

Billups, a leading global Out-of-Home managed services agency, announces the acquisition of Billie Media, reinforcing its presence and expertise in the Australia and New Zealand Out-of-Home advertising market. With a focus on technology, innovation, and transparency, this strategic move aligns with Billups' commitment to delivering ROI-driven solutions for advertisers.

1. Expanding Market Opportunity:

   • The Australia and New Zealand Out-of-Home market presents a significant advertising opportunity exceeding billions of dollars, driving Billups' strategic expansion efforts in the region.
   • Customer demand and trust in Billups' capabilities fuel the company's major acquisitions, positioning it as a leading provider of Out-of-Home advertising solutions.

2. Enhancing Solutions with Local Expertise:

   • Billie Media, a specialist OOH agency based in Auckland, brings local expertise, data-driven insights, and innovative technology solutions to strengthen Billups' offerings in the ANZ market.
   • The acquisition enhances Billups' promise to advertisers by delivering solutions-focused, centralized, and accountable approaches to driving engagement and value through Out-of-Home experiences.

3. Benefits of Global Collaboration:

   • By integrating Billie Media into its global network, Billups offers advertisers in Australia and New Zealand access to a comprehensive suite of Out-of-Home solutions and services for the first time.
   • The collaboration leverages Billups' scale, targeting capabilities, and optimization platform to provide enhanced value and accountability for advertisers across borders.

4. Continued Focus on Technology and Innovation:

   • Billie Media's in-house technology, creative optimization, and measurement solutions complement Billups' commitment to leveraging technology, innovation, and transparency to drive engagement and opportunity in Out-of-Home advertising.
   • The acquisition reinforces Billups' dedication to providing advertisers with confidence, value, and accountability in buying OOH media, aligning with evolving market trends and customer expectations.

The acquisition of Billie Media by Billups marks a significant milestone in expanding the company's footprint and capabilities in the Australia and New Zealand Out-of-Home advertising market. By combining local expertise with global resources, Billups strengthens its commitment to delivering ROI-driven solutions and driving engagement and value through Out-of-Home experiences in the region and beyond.