Today’s announcements include innovative functionality and partner integrations to help brands and retailers sell globally, improve conversion rates, build more beautiful storefronts and deliver incredible shopping experiences

BigCommerce, a leading open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands, has announced a series of significant platform updates and partner integrations as part of its "Next Big Thing" product launch. These updates are designed to help brands and retailers enhance their ecommerce capabilities and stand out in a competitive marketplace.

1. Redefining Composable Design with Catalyst + Makeswift:

   • BigCommerce enhances its Catalyst composable storefront with the integration of Makeswift, a visual editor that allows creative teams to build engaging shopping experiences with ease.
   • Makeswift empowers marketers, designers, and developers to collaborate in real time, making composability more accessible and efficient.
   • Supports interactive content like 3D animations and true responsive design, allowing for seamless customization across devices.

2. Scaling B2B Commerce:

   • Buyer Role-Based Access Control: New feature enables admins to assign custom roles to buyers, streamlining account management and enhancing security.
   • Advanced Account Hierarchy: Soon-to-be-released functionality to mirror complex back-office account structures for B2B brands.
   • AI-Integrated Quote Workflow: Speeds up the quote-to-cash process, improving sales efficiency.
   • Automated Payment Terms: Enhances the order-to-invoice process, ensuring timely payments and accurate communication.

3. Omnichannel Selling with Feedonomics:

   • Instant Commerce Offering: Supports BOPIS (buy online, pickup in-store) and local deliveries, enabling brands to meet customer demands for quick and efficient service.
   • FeedAMP V2 Upgrade: Provides greater flexibility and scalability for omnichannel order management with features like real-time order synchronization and partial shipment capabilities.
   • Expanded Integrations: New integrations with Shein marketplace, Amazon, and TikTok open up additional avenues for attracting and converting shoppers.

4. Hyper-Local Tools for Global Sales:

   • Localized Checkout: Customize checkout experiences for each storefront, including local payment solutions and shipping services.
   • Support for Japanese Language: Expanding the platform's language capabilities to include Japanese, catering to a wider global audience.
   • Optimized Payments: Tailor payment solutions to specific regions, enhancing checkout conversion rates.

5. BigAI - AI-Powered Ecommerce Tools:

   • BigAI Product Recommendations: Real-time personalized product recommendations powered by Google AI to boost conversion rates.
   • BigAI Copywriter: Leverages Google's Gemini 1.5 Pro AI model to create SEO-optimized product descriptions that align with brand language and tone.
   • AI-Driven Quote Proposal Emails: Coming soon, this feature will enhance sales productivity with custom, generative AI-powered emails.
   • Predictive Analytics: Offers insights into the future lifetime value of new shoppers, integrating with Google BigQuery.

6. Enhanced Checkout Tools:

   • Fastlane by PayPal: An accelerated guest checkout solution that drives conversion by reducing checkout time, with early results showing a 50% improvement in conversion rates.
   • Granular Promotion Targeting: Merchants can now apply promotions with greater flexibility, including multiple coupon codes at checkout, boosting traffic and revenue.
   • Localized Checkout Experience: Customize checkout processes across multiple storefronts, increasing conversion rates in different regions.

7. New Operational Tools:

   • Updated Navigation and Store Management: A new top bar and sleek navigation design in the BigCommerce Control Panel streamline store management.
   • Inventory Management Enhancements: Teams can now easily adjust inventory across multiple locations, update pricing, and use a CSV import/export tool for efficient inventory updates.

BigCommerce's latest platform updates and integrations offer powerful tools for B2C and B2B brands to enhance their ecommerce capabilities, streamline operations, and deliver exceptional shopping experiences. These innovations position BigCommerce as a leader in the ecommerce space, helping brands navigate a competitive environment and achieve their business goals.