The BigTravel accelerator will leverage BigCommerce’s open, composable platform to empower travel agents and enhance the traveler experience

BigCommerce, a leader in open SaaS and composable ecommerce platforms, has teamed up with Ubique Digital to unveil BigTravel, a state-of-the-art solution crafted to transform travel industry operations and elevate customer experiences. With travel and tourism projected to contribute $11.1 trillion to the global GDP in 2024*, BigTravel aims to simplify the complexities of this vast industry and address the technology gaps faced by travel agencies and aggregators.

1. The Challenge in the Travel Industry

• Complex Industry Landscape: The travel industry encompasses a multitude of services including transportation, lodging, and excursions, often managed by disparate legacy systems.
• Integration Difficulties: Travel agencies face challenges integrating with fragmented systems and complex booking processes, hindering their ability to deliver a cohesive customer experience.

2. BigTravel Features and Benefits

• Unified Interface: Provides a single platform for managing customer inquiries and bookings across various channels, streamlining workflows for travel agents.
• Automation and Efficiency: Automates routine tasks, allowing agents to concentrate on high-value interactions and simplify the creation of custom travel packages.
• Personalized Customer Experience: Utilizes BigCommerce’s analytics to offer tailored experiences and targeted promotions, moving away from generic approaches.

3. Enhanced Travel Booking and Operational Efficiency

• Seamless Booking Process: BigTravel offers mobile-optimized storefronts and sophisticated search and booking experiences, ensuring a smooth process for travelers across devices.
• Unified Brand Experience: Ensures consistent brand presentation across all touchpoints, addressing the issue of fragmented experiences.
• Headless Framework: Leverages the BigCommerce Catalyst storefront architecture for flexible and efficient marketing content changes.

4. Real-Time Adaptability and Integration

• Real-Time Control: Allows for instant strategy adjustments, improving upon traditional static pricing models.
• Fast Implementation: Reduces the time and cost of technology migration from legacy systems to a modern open SaaS platform.
• Pre-Integrated Channels: Facilitates inventory listing across social, advertising, and remarketing channels, optimizing ad performance and reducing costs.

5. Industry Expert Opinions

• Christopher J. Cook: “A solution that combines frontend flexibility with powerful ecommerce features is crucial in today’s competitive travel market. BigTravel is set to significantly benefit travel companies of all sizes.”
• Nandakumar Balasubramanian, Partner at Ubique Digital: “BigCommerce’s platform, with its openness and composability, is the ideal backend engine for delivering an exceptional frontend experience. This partnership represents a major advancement for the travel and tourism sector.”

The introduction of BigTravel by BigCommerce and Ubique Digital marks a significant evolution in the travel industry, offering a unified, flexible, and efficient solution that addresses the challenges faced by travel agencies and aggregators. By streamlining operations and enhancing customer experiences, BigTravel aims to drive growth and reduce costs while delivering a superior booking process.