Big Valley Marketing has formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth, strengthen brand reputation, and navigate the complexities of rapidly evolving markets. These practices will enable marketing and communications leaders to focus on both short-term and long-term strategies while using outside-in market data to enhance brand, demand, and reputation management.

"Big Valley was founded to deliver the depth of expertise that technology companies need to improve their marketing and communications," said Tim Marklein, Founder and CEO of Big Valley. "Our expanded services will help CMOs stay ahead of the market, balancing immediate revenue goals with long-term brand building and reputation management."

New Consulting Practices to Empower B2B Technology Marketing Leaders

1. Brand Strategy: Maximizing Marketing Impact

In today’s highly competitive B2B technology market, winning over buyers is more challenging than ever. With crowded segments, longer consideration cycles, and increased reliance on self-service content, Big Valley’s Brand Strategy practice helps companies integrate brand building with demand generation and corporate reputation. This practice enables clients to align their brand vision, market positioning, and category definition to maximize marketing impact. Led by Scott Friedman, a 30-year veteran in technology brand building, this practice connects every element of marketing to boost awareness and conversion.

2. Marketing Strategy: Aligning Business Goals with Marketing Impact

Marketing leaders are under constant pressure to deliver results with fewer resources. Big Valley’s Marketing Strategy practice helps companies take a strategic approach, moving beyond tactical execution to develop data-driven, insight-led strategies. Whether it’s annual planning, audience segmentation, or competitive strategy, Big Valley helps B2B marketers develop strategies that align with business objectives and elevate marketing to a growth engine. This practice is led by Mel Johnson, a B2B marketing leader with 15+ years of experience in corporate and product marketing for software and digital health companies.

3. Market Intelligence: Turning Data into Actionable Insights

Technology companies often have detailed insight into sales pipelines but lack intelligence on brand perceptions, audience influences, and industry trends. Big Valley’s Market Intelligence practice bridges this gap by delivering critical insights on brands, categories, competition, audiences, and market conversations. Through advanced research, analytics, and measurement, the practice helps clients uncover insights and actionable recommendations to inform strategy. Led by Tim Marklein, a recognized expert in research and analytics, this practice ensures that technology companies can make informed, data-driven decisions.

Supporting B2B Technology Marketing Leaders in Complex Markets

Big Valley’s new consulting practices offer B2B technology leaders the expertise, frameworks, and insights needed to succeed in a complex and competitive marketplace. Whether focusing on brand strategy, marketing strategy, or market intelligence, Big Valley helps companies navigate change, enhance their marketing impact, and drive sustainable growth. These practices complement the firm’s award-winning expertise in Content Marketing, Corporate Communications, and Digital and Social Marketing, providing a comprehensive solution to meet clients’ needs across various marketing and communications disciplines.