digital marketing
Published on : Aug 25, 2023
Beyond Fifteen Communications, Inc. (Beyond Fifteen), an Orange County-based full-service public relations, digital marketing, social media and influencer marketing agency earned the Gold award for the 2023 Bulldog Award’s Best Thought Leadership Campaign category. The award acknowledged Beyond Fifteen's achievement on behalf of marriage counselor Dr. Talal Alsaleem, highlighting its effective efforts in enhancing brand visibility and establishing him as a preeminent authority on infidelity and affair recovery. The six-month campaign resulted in 57 total published media articles, garnering a potential readership of 1.87+ billion and generating a 171% increase in website traffic.
“I am extremely proud of our team’s efforts to help our client reach beyond his fifteen minutes of fame,” stated Beyond Fifteen co-founder, Leslie Licano. “Thought leadership is an integral component to growing a brand and one of our agency’s core areas of expertise. Our commitment to enhancing client influence, molding media dialogues and fostering positive public perception yields profound advantages for both entities and individuals. This accolade reaffirms the successes we've achieved in these domains.”
The award-winning campaign showcased the breadth of Dr. Talal Alsaleem's expertise, encompassing his book, online courses and transformative couple's retreats. With the dual objectives of establishing an authoritative presence and introducing valuable insights to a wide audience, Beyond Fifteen executed a strategic marketing initiative that deftly identified angles that would resonate with media audiences. This involved crafting precisely tailored pitches aimed at targeted journalists which sparked significant interest and led to secured earned media wins that highlighted the client's impressive contributions. By illuminating lesser-explored facets of infidelity and capitalizing on timely connections, Beyond Fifteen effectively secured substantial coverage in leading national and international publications, including MSN, Yahoo! News and Business Insider.
Key results include:
Collectively, these metrics underscore the campaign's immense value in terms of exposure, influence and financial equivalency, emphasizing Beyond Fifteen's honed ability to translate strategic efforts into concrete outcomes.