Bending Spoons Acquires Issuu to Expand Digital Publishing Reach | Martech Edge | Best News on Marketing and Technology
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Bending Spoons Acquires Issuu to Expand Digital Publishing Reach

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Bending Spoons Acquires Issuu to Expand Digital Publishing Reach

Bending Spoons Acquires Issuu to Expand Digital Publishing Reach

Business Wire

Published on : Jul 22, 2024

Bending Spoons, a leading technology company, has successfully acquired Issuu, the prominent digital publishing platform known for its extensive user base and industry impact.

  • Issuu CEO Joe Hyrkin: “Issuu has become the leading digital publishing platform with over one million creators and marketers annually and 100 million unique users per month. Our platform is the de facto standard for digital reach and audience expansion. With Bending Spoons' resources, we are poised to enhance our global impact significantly.”

  • Bending Spoons CEO Luca Ferrari: “We are impressed by Issuu’s achievements and excited about its future. Leveraging Bending Spoons’ expertise and technology, we aim to propel Issuu to new heights and expand its capabilities.”

Strategic Impact

  • Issuu’s Reach: With over one million creators and a monthly audience of 100 million, Issuu has established itself as a leading platform for digital publishing and audience engagement.
  • Bending Spoons' Vision: The acquisition allows Bending Spoons to integrate Issuu’s technology into its platform, expanding its offerings and impact in the digital publishing space.

Financial and Legal Advisors

  • Issuu’s Advisors: Heartcore Ventures and KDDI Open Innovation Fund provided funding support, with Goodwin Procter handling legal matters and Lightning Partners serving as exclusive financial advisor.
  • Bending Spoons’ Advisors: Legal counsel was provided by Willkie Farr & Gallagher LLP (US and Germany), Kromann Reumert (Denmark), and Pérez-Llorca (Portugal). EY Advisory SpA assisted with financial and tax due diligence.

The acquisition of Issuu by Bending Spoons represents a significant expansion in the digital publishing domain. This strategic move will enhance Bending Spoons’ technological capabilities and global reach, driving further innovation and growth in the industry.