BC Platforms, a pioneer in scalable and secure global Real-World Data (RWD) solutions, announced the strategic appointments of Keith Collier as Chief Product Officer and Michele Lichtenfield as EVP & Head of Global Marketing. Both executives bring decades of leadership experience to advance BC Platforms’ mission to transform healthcare and life sciences through innovative data solutions.

Keith Collier, Chief Product Officer

Keith Collier, with over 20 years in technology and life sciences, will oversee product strategy and development. His background includes senior roles at Clarivate, Research Square, Thomson Reuters, and Accenture, where he led digital transformation and growth initiatives. At BC Platforms, Keith will focus on enhancing the company’s RWD and federated architecture solutions to accelerate medical innovation and improve health outcomes.

Michele Lichtenfield, EVP & Head of Global Marketing

Michele Lichtenfield brings extensive global experience in healthcare, technology, and life sciences marketing. Formerly with Signify Health, Clarivate, Clario, and IQVIA, Michele has a strong track record in brand development and go-to-market strategy. She will lead BC Platforms’ marketing strategy and global expansion to increase market presence and impact.

Leadership Vision

Mukhtar Ahmed, CEO of BC Platforms, emphasized that these appointments come at a pivotal time as the company expands its RWD offerings. “Keith and Michele’s leadership will propel our growth and help us deliver the future of global Real-World Data excellence,” he said.